Effective Positioning Addresses Customer Needs
Often times companies get caught up in telling all about the bells and whistles of their products and services and
Branding, Business, Employer Branding, Marketing, Personal Branding
August 2007
Branding
“It’s our Biggest Sale of the Season!!”
It’s wearying, listening to the tired and noisy pitches from auto dealers – is it not? Then, there is the
Branding, News
How does the “D” work for you?
Take a hard look at the brand logo pictured here. If you had to guess (and you do), what do