Personal Branding

I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand

One of the most interesting and powerful branding exercises that I facilitate with small businesses is to develop a positioning

If you’re going to do battle for new business and strengthen your brand then you’re going to have to put

What are you doing to create your own economy? On the news and in the streets you hear stories of

Where does your brand stand right now? It’s a question not many businesses and individuals can answer with any degree

Lately I’ve been listening to so-called marketing experts touting the values of online marketing as opposed to offline marketing. In