Posted on July 20, 2007 by Danielle

Did you know that Sylvester Stallone was considered for the role of Han Solo in Star Wars? Can you imagine it? And even more absurd – Lucille Ball was considered for Scarlett O’Hara in Gone With The Wind … I kid you not.
My response to stories like this is typical: “How could they have even thought [...]

Posted on July 11, 2007 by Danielle

Honest feedback about your product or service can be a double-edged sword – sometimes it can cut deep, but if you don’t welcome it your business may slowly bleed to death as customers drop off one by one.
In a brave move, the Russian vodka Pravda capitalised on its name, which means “truth” in Russian, and [...]

Posted on July 04, 2007 by Danielle

Researchers estimate that US businesses alone spent $400 million on email marketing in 2006. This indicates it’s a pretty decent market, and probably because most businesses now know that email marketing works.
For small business owners who are just starting out, or just getting online, the only real decision left to make is, what service do [...]

Posted on June 29, 2007 by Danielle

I love the story about the old African American woman who’s informed by someone that she should do this, and she must do that. And her response is: “I ain’t gotta do nuthin’, ’cept stay black and die.”
How often do we do things in business just because someone told us we should? Just because we [...]

Posted on June 21, 2007 by Danielle

I recently suggested the weekend markets as a sales and marketing avenue to a friend who has a new and fabulous game. While “selling” the idea to him it got me thinking about all the things I learnt from my own experience selling my merchandise at the weekend markets last year. I learnt a heap about sales [...]

Posted on June 12, 2007 by Danielle

Ever wanted to know exactly how all your efforts at online marketing measure up? Well, hang onto your hat because now there’s a way to find out. And guess what, it’s free.
Website Grader contacted us here at Small Business Branding and asked us to review their website (by the way – did you know you [...]