Getting Your Brand Recipe Just Right

Did you know that Sylvester Stallone was considered for the role of Han Solo in Star Wars? Can you imagine it? And even more absurd – Lucille Ball was considered for Scarlett O’Hara in Gone With The Wind … I kid you not. My response to stories like this is typical: “How could they have even […]

Can You Handle The Truth About Your Brand?

Honest feedback about your product or service can be a double-edged sword – sometimes it can cut deep, but if you don’t welcome it your business may slowly bleed to death as customers drop off one by one. In a brave move, the Russian vodka Pravda capitalised on its name, which means “truth” in Russian, […]

Email Marketing for Australian Small Business – Review

Researchers estimate that US businesses alone spent $400 million on email marketing in 2006. This indicates it’s a pretty decent market, and probably because most businesses now know that email marketing works. For small business owners who are just starting out, or just getting online, the only real decision left to make is, what service […]

Are You Running Your Own Race?

I love the story about the old African American woman who’s informed by someone that she should do this, and she must do that. And her response is: “I ain’t gotta do nuthin’, ’cept stay black and die.” How often do we do things in business just because someone told us we should? Just because […]

A Hidden Treasure: Selling at the Weekend Markets

I recently suggested the weekend markets as a sales and marketing avenue to a friend who has a new and fabulous game. While “selling” the idea to him it got me thinking about all the things I learnt from my own experience selling my merchandise at the weekend markets last year. I learnt a heap about sales […]

Measure How Effective Your Website Is Using

Ever wanted to know exactly how all your efforts at online marketing measure up? Well, hang onto your hat because now there’s a way to find out. And guess what, it’s free. Website Grader contacted us here at Small Business Branding and asked us to review their website (by the way – did you know […]

Why “Differentiate” is a Dirty Word

The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our very own Unique Selling Proposition then we’re either going to drop dead or live out our days as a wallflower. Not a pretty diagnosis either way. Now that I’ve cheered you up, let’s consider why […]

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