The Scent of a Brand: Finding Your Brand’s Essence

Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there are a number of ways for identifying a brand’s essence. And perhaps the right approach depends on how the brand came to be in the first place. Some are no doubt created, think-tank style, while others are discovered, […]

The Secret to Sustaining a Stampede of Customers

Always give more in use value than you take from anyone in cash value. This is the advice of Wallace D. Wattles, author of the 1910 classic The Science of Getting Rich. This brilliant little book gave Rhonda Byrne, producer of The Secret, her first glimpse of “the secret”. It’s a concise little gem packed […]

How to Use Your Intuition for Better Business Outcomes

How do you make your business decisions? Do you process everything through your logical mind, or do you go with your gut? It’s an intriguing dilemma, so let’s consult an expert. Swinburne University’s Professor Emeritus Murray Gillin has made a career of studying entrepreneurship. Having set up the world’s first masters degree in entrepreneurship and […]

Awe$um Idea: World-First Technology Will Change the Way You Buy & Sell

Turns out nice guys do finish first. World-first actually. All-round nice guy, Greg Walter, recently launched a new business called Q-Pay, which will change the way we buy and sell stuff. A serial innovator, Greg first had the idea for an SMS marketing solution in 1999. After years of initial research and two years in heavy […]

Leveraging & Managing Social Media Tools

Tune in to BlogTalk Radio, hosted by Blogging and Beyond, to hear Lena West from xynoMedia Technology offer her insights on how small and medium size businesses are using blogs and other social media tools. During this fun, 30-minute podcast Lena also offers some tips on how to manage what she calls the “social media […]

Why Cause Marketing is Good for Your Business and How to Do It Effectively

In her hit song, I Wish I Was a Punk Rocker (With Flowers in My Hair), Sandi Thom laments being “born too late into a world that doesn’t care”. Is she right – is it all over red rover? Have we missed our chance to “care”? I don’t think so. I’m not convinced that it’s […]

Cool Company Awards for Aussie Entrepreneurs >>> Apply Now!

Do you have an Australian company? Do you think you’re cool? If you answered “Yeah man!” then you need to apply now for Australian Anthill’s Cool Company Awards: The inaugural Cool Company Awards was launched in February 2006, as a way for Anthill to recognise Australian companies that are doing things differently – defying business conventions, […]

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