Posted on May 29, 2008 by Kelly McCausey

I’m curious about the opinions of the small business owners who read this blog. Do you think that you have to have a public office space to be taken seriously as a local businessman or woman? A fellow shared an opinion with me recently that went something like this:
If you don’t invest yourself [...]

Posted on May 22, 2008 by Kelly McCausey

A local website design firm noticed that their area chamber of commerce website hadn’t been updated in awhile and contact them to offer their assistance. The chamber’s decision makers were pleased to take them up on their offer and scheduled a meeting to discuss their needs.
The design firm came to the meeting [...]

Posted on May 14, 2008 by Kelly McCausey

When you build a business with extreme focus you are positioned to move quick when the need arises and that is often something that business owners with a fractured focus have trouble with.
I have one target market and know it well. Because I’ve chosen to devote myself to this one snug market of business owners [...]

Posted on May 06, 2008 by Kelly McCausey

It’s not at all unusual for an entrepreneur to start in one direction only to change their mind and turn towards something new. If the change is dramatic you know you’ll be starting from scratch as far as developing a new business brand, but what if the change is more subtle or takes place [...]

Posted on April 30, 2008 by Kelly McCausey

After a great conversation with a coaching client this week I have been thinking about how different businesses target a niche and I’d like to tap the great pool of branding knowledge here for some input.
Sometimes a business goes for the obvious approach.
In the Virtual Assistant industry there are providers who have niched [...]

Posted on April 20, 2008 by Kelly McCausey

On this, my first post here at Small Business Branding, I am going to talk some serious smack about our fearless leader, Vera Raposo.
Ok, that’s a fib.
I’m actually going to brag on her so much it will make her mother blush
I met Vera almost four years ago through our mutual friend, [...]