Author Archive for Kelly McCausey

Being Focused Allows You To Act Fast

Kelly McCausey Written by Kelly McCausey
on May 14th, 2008 / 2 Comments / Print this

When you build a business with extreme focus you are positioned to move quick when the need arises and that is often something that business owners with a fractured focus have trouble with.
I have one target market and know it well. Because I’ve chosen to devote myself to this one snug market of business owners [...]

If Your Focus Changes

Kelly McCausey Written by Kelly McCausey
on May 6th, 2008 / Leave a Comment / Print this

It’s not at all unusual for an entrepreneur to start in one direction only to change their mind and turn towards something new. If the change is dramatic you know you’ll be starting from scratch as far as developing a new business brand, but what if the change is more subtle or takes place [...]

Targeting a Niche: How Obvious Do You Have To Be?

Kelly McCausey Written by Kelly McCausey
on April 30th, 2008 / 4 Comments / Print this

After a great conversation with a coaching client this week I have been thinking about how different businesses target a niche and I’d like to tap the great pool of branding knowledge here for some input.
Sometimes a business goes for the obvious approach.
In the Virtual Assistant industry there are providers who have niched [...]

Where Focus Will Get You

Kelly McCausey Written by Kelly McCausey
on April 20th, 2008 / 5 Comments / Print this

On this, my first post here at Small Business Branding, I am going to talk some serious smack about our fearless leader, Vera Raposo.
Ok, that’s a fib.
I’m actually going to brag on her so much it will make her mother blush
I met Vera almost four years ago through our mutual friend, [...]