Posted on July 08, 2007 by Andy LaPointe

Your brand is your identity. Your brand is an emotional representation of your company and your products. Every product you sell, every word printed on your brochures reinforces or weakens your brand.
The days of taking customers for granted are long gone. Unlike the 1950’s when brands could make mistakes and customers would still continue to [...]

Posted on June 08, 2007 by Andy LaPointe

During our college years, many of us probably heard the urban legend about the final exam that had only one question. The question was: “Why?” The student that received an A+ on the exam simply answered: “Why Not?”
The same holds true for your business:
Why launch that new product?
Why build your new facility?
Why move your business [...]

Posted on May 30, 2007 by Andy LaPointe

For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and profitability. Here is a very short list of questions countless executives have asked themselves over the decades:
-         How can I increase sales?
-         How can I increase my market share?
-         How can I increase my profits?
-         [...]

Posted on May 26, 2007 by Andy LaPointe

The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more value than just money. A lifelong customer becomes a sphere of influence for your company and introduces your products to a whole new group of buyers.
But how do you create customers for life? For years, [...]

Posted on May 15, 2007 by Andy LaPointe

If you don’t take advantage of all marketing and promotions opportunities available today, your company will soon give way to more aggressive and faster competitors. So let me ask you, is your company a triple threat in your niche?
To be a triple threat your business must have all of the following:
Threat #1: Online marketing plan
Threat [...]

Posted on May 13, 2007 by Andy LaPointe

Does your company follow a broad or narrow strategy in regards to your positioning statement?
The difference between a broad and narrow strategy is vast. Both strategies are good and neither is better than the other as long as you know which strategy you are implementing.
If you are implementing a broad positioning statement for your brand, [...]