Author Archive for Andy LaPointe

« Previous Entries

Can a Company Ever Fully Recover From a Branding Error?

Andy LaPointe Written by Andy LaPointe
on July 8th, 2007 / 1 Comment / Print this

Your brand is your identity. Your brand is an emotional representation of your company and your products. Every product you sell, every word printed on your brochures reinforces or weakens your brand.
The days of taking customers for granted are long gone. Unlike the 1950’s when brands could make mistakes and customers would still continue to [...]

Question: Why? Answer: Why Not!

Andy LaPointe Written by Andy LaPointe
on June 8th, 2007 / 3 Comments / Print this

During our college years, many of us probably heard the urban legend about the final exam that had only one question. The question was: “Why?” The student that received an A+ on the exam simply answered: “Why Not?”
The same holds true for your business:
Why launch that new product?
Why build your new facility?
Why move your business [...]

Forget the question…Change your answer!

Andy LaPointe Written by Andy LaPointe
on May 30th, 2007 / 4 Comments / Print this

For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and profitability. Here is a very short list of questions countless executives have asked themselves over the decades:
-         How can I increase sales?
-         How can I increase my market share?
-         How can I increase my profits?
-         [...]

Three Degrees of Separation for Creating Customers for Life

Andy LaPointe Written by Andy LaPointe
on May 26th, 2007 / 4 Comments / Print this

The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more value than just money. A lifelong customer becomes a sphere of influence for your company and introduces your products to a whole new group of buyers.
But how do you create customers for life? For years, [...]

Is Your Company a Triple Threat?

Andy LaPointe Written by Andy LaPointe
on May 15th, 2007 / 3 Comments / Print this

If you don’t take advantage of all marketing and promotions opportunities available today, your company will soon give way to more aggressive and faster competitors. So let me ask you, is your company a triple threat in your niche?
To be a triple threat your business must have all of the following:
Threat #1: Online marketing plan
Threat [...]

Is Your Positioning Statement Confusing Your Customers?

Andy LaPointe Written by Andy LaPointe
on May 13th, 2007 / 1 Comment / Print this

Does your company follow a broad or narrow strategy in regards to your positioning statement?
The difference between a broad and narrow strategy is vast. Both strategies are good and neither is better than the other as long as you know which strategy you are implementing.
If you are implementing a broad positioning statement for your brand, [...]

« Previous Entries