Can a Company Ever Fully Recover From a Branding Error?

Your brand is your identity. Your brand is an emotional representation of your company and your products. Every product you sell, every word printed on your brochures reinforces or weakens your brand. The days of taking customers for granted are long gone. Unlike the 1950’s when brands could make mistakes and customers would still continue […]

Question: Why? Answer: Why Not!

During our college years, many of us probably heard the urban legend about the final exam that had only one question. The question was: “Why?” The student that received an A+ on the exam simply answered: “Why Not?” The same holds true for your business: Why launch that new product? Why build your new facility? […]

Forget the question…Change your answer!

For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and profitability. Here is a very short list of questions countless executives have asked themselves over the decades: –         How can I increase sales? –         How can I increase my market share? –         How can I […]

Three Degrees of Separation for Creating Customers for Life

The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more value than just money. A lifelong customer becomes a sphere of influence for your company and introduces your products to a whole new group of buyers. But how do you create customers for life? For […]

Is Your Company a Triple Threat?

If you don’t take advantage of all marketing and promotions opportunities available today, your company will soon give way to more aggressive and faster competitors. So let me ask you, is your company a triple threat in your niche? To be a triple threat your business must have all of the following: Threat #1: Online […]

Is Your Positioning Statement Confusing Your Customers?

Does your company follow a broad or narrow strategy in regards to your positioning statement? The difference between a broad and narrow strategy is vast. Both strategies are good and neither is better than the other as long as you know which strategy you are implementing. If you are implementing a broad positioning statement for […]

Has Your Brand Graduated From Kindergarten, Yet?

Me too, me too, me too… is a common phrase heard in kindergarten and in today’s business world. I firmly believe every single company in existence today and in the future is a “me too” company. However, being a “me too” company is perfectly okay. Let me explain. For example, in the late 1990’s countless […]

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