About Lynette Chandler

Lynette Chandler has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of
TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Here are my most recent posts

How To Stop Learning And Start Doing

I’ve been involved in many entrepreneurial communities since 2000. From good old fashioned forums, to the latest trend – groups on Facebook. I’ve seen plenty of people pass through the doors. Some have gone on to build amazing business.

Some, never seem to launch, even when they’ve been around for years. Sometimes, it’s because people just don’t know what they want to do. Other times, they know what they want to do, what kind of business they want to set up and have even started the process, and yet… nothing.

I can’t even count how many times I’ve heard people say, “I’ve so much to learn” or something along those lines.

How To Stop Learning And Start Doing

Do you find yourself in constant learning mode but have little to show for?

Perhaps you have been told that in order to grow, you must constantly be learning and so, you learn… and learn… and learn.

Want to know a secret?

There’s learning that can be taught. Then, there’s learning that only comes about with experience.

Some lessons never reveal themselves until you do. So without action, you will never learn them. In addition, everyone’s experience is different. Even under similar conditions, there are small differences in your previous life experience, skill level, interpretation and so on, that has impact on what exactly you learn.

Having, coaches and mentors is a good thing. They can give you direction and guidance. They can keep you from going down the wrong road. They can’t however, transfer the exact same experience to you. You have to do.

But, at what point can you stop learning and start doing? Sometimes, it seems like you can’t do without finishing your “lessons” and courses.

Not true.

You can pause learning and start doing at any relevant point of your lesson. You can apply the bits you learned and then return to the lesson for the next steps. Learn and do.

Don’t wait till you’ve sat through a huge lesson or too many lessons. By then you might have forgotten the earlier lessons and have to go back to it again. Learn a little, then do it.

This is exactly how I am consuming and applying huge courses put out on WebCamp by Armand Morin. Each of these are jam packed with information. It’s so very easy to get overwhelmed.

Thankfully, each course is chunked into multiple sessions. Here’s the strategy I use:

  • Watch a lesson, learn, and jot down actionable tasks.
  • At the end of a lesson or any point in the lesson when I feel I can act, I’ll pause.
  • Start doing the first task. This is where the magic of learning on doing begins. Now, I’ll have questions never noticed before. I can either re-wind to re-listen that portion of the lesson, or ask a question.
  • While waiting for the question to be answered, I’ll see if there is a way to do other things around that task, or move to the next task.

Here’s a challenge for you. Before you purchase the next info product, promise yourself to apply the information from the last product you bought.

Currently going through a course? Before you move on to the next lesson or session, apply what you learned in the last session.

It might take you longer to get through a course. So what? There is no award for finishing a course quickly. There are however, big rewards for applying what you learn.

How to Use Periscope To Connect With Your Clients

How to use Periscope to improve client engagement

Have you heard the buzz about Periscope and wondered if it’s the right platform for your business? Periscope has certainly been generating a lot of excitement and many are saying that it’s here to stay along with Facebook, Instagram and Pinterest.

Periscope is a video streaming platform owned by Twitter and has only been around for about three months. Everybody’s talking about it. But like any other new technology it does take a little time and effort to learn how to use it to its full advantage. This helpful article will show you how you can use Periscope to improve client engagement.

How Smaller Brands Can Improve Customer Service

How Smaller Brands Can Improve Customer Service

Offering great customer service can seem like a no brainer for business owners but if you browse sites like Amazon and Yelp, it’s quite easy to find dissatisfied customers. Unfortunately, people are very quick to jump online to voice their complaints but not always so quick to leave good testimonials. This article will show you 10 effective solutions that any business owner can take to improve their customer relations.

Don’t neglect this important aspect of your business plan. If someone posts something negative about your company online, it will diminish your online reputation.

Tips for Using Instagram in Your Business

Tips for Using Instagram in Your Business

Did you know that Instagram is beginning to surpass Pinterest in popularity? It’s become increasingly important for business owners to learn how to use Instagram effectively. However, you don’t have to hire anyone to help you. It’s fun and easy to learn. This helpful article will give you some simple tips and ideas to showcase your Instagram account, keep the interest going as well as attracting new followers.

How to Develop Your Brand in In Less Than A Week

Every blogger or online entrepreneur should understand the importance of branding and learn how to develop a brand that is relevant to their audience. It’s important to set yourself apart from your competition.  By finding your niche, telling your story and developing a consistent image, you will communicate a brand identity that your customers will trust and relate to. And developing that trust will keep those customers coming back to you in the future.

How to Develop Your Brand in In Less Than A Week
Don’t know where to start? This article will show you the action steps you need to take to develop your brand in just five days.

The Story Behind 6 Famous Brands

The Story Behind 6 Famous Brands

Have you ever wondered what the history was behind the brands that remain household names after decades of being in business? This fascinating article will tell you the story and history of the people are behind the company, the times that they lived in and how they got their start in business. Even though the stories are old, there are still lessons to be learned for modern day entrepreneurs.

How to Create Viral Quote Images

Have you noticed that visual content has become increasingly important in blog posts and across social media?  Knowing how to find use great images has become an essential part of your social strategy. Great images and particularly quote images are far more likely to get shared in the form of retweets, regrammed, pins, and on Facebook. But how can you be sure you’re using the best quotes for your brand? This helpful article will help you evaluate the emotional impact of the quotes that you’re considering as well as helpful tips on fonts, layout and branding.

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