About Lynette Chandler

Lynette Chandler has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of
TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Here are my most recent posts

You Will Be Shocked When You See These Landing Page Test Results

Many of us (even strong willed entrepreneurs, sometimes) wish for someone to simply tell us what works, what to do, where to go.

It’s not because we are lazy – although it could be the reason sometimes. No, I personally believe it’s not our character flaw but our human nature. When we get overwhelmed and not sure what to do next. When we get confused. When we are afraid or unsure of our next steps. When we are tired or burnt out. That’s when a “here do this” solution is so attractive.

No wonder information products abound and probably won’t ever die. Small wonder too blog posts everywhere are full of tips and best practices. Not saying these don’t work. Following a trusted and proven source’s advice is better than running around blindly, or worse – doing nothing. However, it’s always a good thing to try it out for yourself and try out different ways – based on what you know of your market.

Test it yourself.

Wow, did I despise that piece of advise for a long time. But it’s true. What works for others may not work for you..

This is exactly what Joanna Wiebe talked about in her post about “best practices” at Unbounce. She shows us some copy written on best practices and advice and follows with test results that will surprise you.

#19 4 Surefire Ways To Change Your ‘Luck’ [Podcast]

I know you may be thinking… that’s like a bad word! Don’t talk about that! Many entrepreneur friends of mine feel that way and if you do too, good for you! But I’m still going to talk about it because I’m not really talking about luck.

What others see as ‘luck’ actually has a formula. Listen in to find out…

SBBPodcast

Key Takeaways

  • Keep going
  • Work it
  • Give it time
  • Sacrifice

Resources & Mentions

Exposure & Profit

AutoSiteSaver

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#18 Always Ask, Ask and Ask Again [Podcast]

There’s no business that doesn’t require selling. Even when you are selling life-giving water. Something everyone on this planet needs. You need to sell people on your water vs other alternatives. A big part of selling is to ask. But why? Why do we have to ask? Don’t people just know we have it? People will know to ask me if they want to buy.

Wrong. In this episode, we talk about why you need to ask and ask often. Listen in now…

SBBPodcast

Key Takeaways

  • Never assume people won’t buy
  • Don’t assume there’s no room for you after competition
  • Why everyone has a time to buy
  • Don’t assume everyone knows what you have to offer
  • Never think that everyone knows what your product does

Resources & Mentions

Exposure & Profit

AutoSiteSaver

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#17 Are You Making These Common Networking Mistakes? [Podcast]

If you have never attended a business event in person, then you absolutely must try at least once this year. There are so many reasons why you should which I covered in this show and also the mistakes I see people make regularly. Listen in now…

SBBPodcast

Key Takeaways

  • Come out of your introverted shell. You’ll do just fine, from one introvert to another.
  • Choose the right event.
  • Spend time networking. Crazy to not network at an event yes. But people do that.
  • Don’t bury your nose in your device.
  • Bring your business cards. Yes, business cards and we’ll talk about how to make yours fresh, exciting and not old school.
  • Pay attention to what’s happening around you.

Resources & Mentions

Moo.com – use this link for a 10% discount off your first order.

Exposure & Profit

GoQR.me

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#16 7 Methods For Making Smart, Effective Offers [Podcast]

When you make the right offer, to the right people and the right time, you are going to meet your financial goals. It’s really simple. You need to make offers to get the sale.

Today, I’m going to share 7 methods to help you craft effective offers, the smart way.

SBBPodcast

Key Takeaways

  • Be constantly on the lookout for what’s going on around you
  • Review your feedback
  • Reward your special audiences
  • Bulk and repeat order discounts or special orders
  • How payment alternatives can help
  • Why offer gift purchases
  • What kinds of bundle and value added offers you can make

Resources & Mentions

Sticky Passive Income

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What Happens If You Implement Small Tweaks Everyday?

Userapp is a software that helps app developers implement user authentication and management. Their product may not be right for you but this presentation they put out could. Check it out.

For me, the most important message of this is NOT their results. In fact, you should ignore their results – why? Because…

Copying others’ successes does not guarantee yours.

What you should emulate though is their daily commitment to tweak something. Try and test out something to see if it works better. That is the moral of this presentation.

#15 5 Annual Checkups For A Thriving Rest of The Year [Podcast]

If you listened to our show last week, you would have heard me talk about and emphasize the importance of looking into your business’ affairs at regular, predictable intervals like daily, weekly, monthly and quarterly.

Today, I’m going to share some tasks that we should look into right about this time of the year so the rest of the year can run better.

SBBPodcast

Key Takeaways

  • Check in on your domains. Prune and review contact information.
  • Write or complete those content drafts
  • Update popular content
  • Refresh your affiliate ads and resources
  • Optimize your virtual real estate for sales

Resources & Mentions

Sticky Passive Income

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