About Lynette Chandler

Lynette Chandler has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of
TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Here are my most recent posts

How Joint Ventures Exponentially Grows Your Business and Where To Begin

Business rivalry. That’s to expected isn’t it? Dog eat dog. Each trying to out-do the other. In today’s fast changing, and ever competitive marketplaces, is that still viable?

How Joint Ventures Exponentially Grows Your Business and Where To BeginTo a certain extent, maybe. Still, more and more small businesses now understand that co-operation is more profitable. To understand why, let’s establish what Joint Ventures (JV) mean.

It’s two businesses working on a project together. This can be a short term project such as a promotion lasting anything from a day, a week, to months. Sometimes it can be a long term agreement.

The two aren’t usually direct competitors. Rather, they offer complimentary products and services to the same audience. Having said, that, there are opportunities where direct competitors could work together. These work better when they each offer extra products the other doesn’t.

By working together, you gain access to the other party’s audience, and they to yours. It’s a great way to expand a business’s reach. To top that off, you are both able to offer more to your audiences than before.

Other benefits of forming a JV are:

  • Ability to enter a fresh market
  • A chance to grow your business that you alone would take longer to do
  • An opportunity to garner new skills, through negotiation
  • A chance to share resources, and reduce costs for the same or bigger impact
  • An opportunity to borrow the goodwill of a bigger, stronger partner

Though there’s plenty of good reasons, be careful not to jump on the the first one that comes along, or ask anyone. First, consider business owners whom you already have a healthy relationship with.

Before approaching them, take time to assess their business. What are their goals? What kind of resources do they have? What resources can you offer them? How can you help them grow and move in the direction they are heading? Ask yourself the same thing about them. It has to make sense for both.

Once you’ve done your homework and are sure of the people you want to work with, it’s time to pitch it. You can do this informally, if you are close to them. A written proposal is also good if you want to have things documented. Whatever the approach, if your pitch has been effective, you’ll both be eager to proceed. Move fast to create the an agreement.

In your agreement, take the following into consideration:

  • Spell out the goals of the JV
  • Document what resources each side will commit to the effort
  • State how long the JV will last
  • State who, if anyone, is in control and how decisions should be made
  • Define what each party will be responsible for
  • Explain each partner’s accountability
  • Lay out expectations of the JV
  • Explain how will you measure the results
  • Describe how disagreements should be handled, if any

It is also vital to determine an exit strategy. It is not uncommon to have a partnership deteriorate. This happens for a multitude of reasons. By defining an exit strategy early, you both know ahead of time what to expect. This also avoids a messy “break up” that could impact on both parties’ market reputation.

If the project is designed to run for a long time, consider chunking it. This means making the first agreement shorter, and extendable with results are positive both.

Last but not least, protect your intellectual property. When you join forces, you both bring parts of it to the table. You need to make sure you don’t lose what you came in with. Getting legal counsel in any such venture is a wise step.

Having entered into several JV’s, I’ve experience first hand, the importance of communication. Be honest. By this I don’t just mean be truthful. That’s a given and should underline everything you do. What I mean is, be straightforward. Be clear about your roles and document things.

Don’t assume consent. Even for what you consider a small decision, err on the side of caution. Ask your partner to give their thoughts. You want to be above board for every move.

After completing one joint venture successfully, you will be better prepared for the next. Perhaps the next one, would be bigger and better.

37 Question Phrases & Keywords To Find Out What Your Market Wants

Find a need and fill it. Heard it before?

Though it sounds simple – too easy even – it does work. When you focus on fulfilling a need, helping or serving, you are providing value. That gets people’s attention.

Here’s the problem. If you have a new business with few or no prospects, it’s difficult to find out what your customers need and want. Even those of us who have been operating our business a while sometimes don’t know the answer to that. We think we do, but often miss the mark.

37 Question Phrases & Keywords To Find Out What Your Market Wants

The wonderful thing is, with the Internet, there are lots of ways to find out. You already know keyword research is an important part of this puzzle. But keywords may not tell you the complete picture.

One of my favorite addition to keyword research is question research. Instead of looking for the keywords people may type in, use these phrases:

  1. Are [keyword]
  2. Can [keyword]
  3. Do [keyword]
  4. Does [keyword]
  5. Is [keyword]
  6. Should [keyword]
  7. What [keyword]
  8. Which [keyword]
  9. Why [keyword]
  10. Will [keyword]
  11. Can anyone help
  12. (Does) Anyone know
  13. Can anyone recommend
  14. Can you help
  15. How do (I)
  16. How do I find
  17. How can (I) (We) (one)
  18. How is this done
  19. How do they do this
  20. How would you
  21. I am looking for
  22. I need help
  23. Is it possible
  24. (Is) (Are) there any
  25. Is there a (way) (tool) (app)
  26. Please help
  27. Should (I) (We)
  28. What are
  29. What can I do
  30. What do you (do) (use)
  31. What is the best
  32. What is the most
  33. What is the easiest
  34. What is the fastest
  35. What would you (do) (use)
  36. Where (do) (can) I find
  37. Where would I go

How To Use This List

Now that you have the list, it’s time to get to work. You can start with regular keyword search tool. Or drop them into your favorite search engine. I find the best results often come from venues where people gather. This is where I uncover the deeper, more specific questions that people are asking.

The following are places to try:

  • Facebook – When searching in Facebook – be sure to wrap your phrase in quotes. Facebook will find all sorts of things that may not be useful. The best results within Facebook come from posts from Friends and Groups. This is another reason to join groups, or to start your own Facebook group.
  • Twitter
  • Quora
  • Reddit
  • Forums – no, they are not dead

Anywhere else? Sure. Think of sites where people gather, that has a search function – that’s where to try. The places listed above often keep me busy for a while and should be the same for you too.

How To Stop Learning And Start Doing

I’ve been involved in many entrepreneurial communities since 2000. From good old fashioned forums, to the latest trend – groups on Facebook. I’ve seen plenty of people pass through the doors. Some have gone on to build amazing business.

Some, never seem to launch, even when they’ve been around for years. Sometimes, it’s because people just don’t know what they want to do. Other times, they know what they want to do, what kind of business they want to set up and have even started the process, and yet… nothing.

I can’t even count how many times I’ve heard people say, “I’ve so much to learn” or something along those lines.

How To Stop Learning And Start Doing

Do you find yourself in constant learning mode but have little to show for?

Perhaps you have been told that in order to grow, you must constantly be learning and so, you learn… and learn… and learn.

Want to know a secret?

There’s learning that can be taught. Then, there’s learning that only comes about with experience.

Some lessons never reveal themselves until you do. So without action, you will never learn them. In addition, everyone’s experience is different. Even under similar conditions, there are small differences in your previous life experience, skill level, interpretation and so on, that has impact on what exactly you learn.

Having, coaches and mentors is a good thing. They can give you direction and guidance. They can keep you from going down the wrong road. They can’t however, transfer the exact same experience to you. You have to do.

But, at what point can you stop learning and start doing? Sometimes, it seems like you can’t do without finishing your “lessons” and courses.

Not true.

You can pause learning and start doing at any relevant point of your lesson. You can apply the bits you learned and then return to the lesson for the next steps. Learn and do.

Don’t wait till you’ve sat through a huge lesson or too many lessons. By then you might have forgotten the earlier lessons and have to go back to it again. Learn a little, then do it.

This is exactly how I am consuming and applying huge courses put out on WebCamp by Armand Morin. Each of these are jam packed with information. It’s so very easy to get overwhelmed.

Thankfully, each course is chunked into multiple sessions. Here’s the strategy I use:

  • Watch a lesson, learn, and jot down actionable tasks.
  • At the end of a lesson or any point in the lesson when I feel I can act, I’ll pause.
  • Start doing the first task. This is where the magic of learning on doing begins. Now, I’ll have questions never noticed before. I can either re-wind to re-listen that portion of the lesson, or ask a question.
  • While waiting for the question to be answered, I’ll see if there is a way to do other things around that task, or move to the next task.

Here’s a challenge for you. Before you purchase the next info product, promise yourself to apply the information from the last product you bought.

Currently going through a course? Before you move on to the next lesson or session, apply what you learned in the last session.

It might take you longer to get through a course. So what? There is no award for finishing a course quickly. There are however, big rewards for applying what you learn.

How to Use Periscope To Connect With Your Clients

How to use Periscope to improve client engagement

Have you heard the buzz about Periscope and wondered if it’s the right platform for your business? Periscope has certainly been generating a lot of excitement and many are saying that it’s here to stay along with Facebook, Instagram and Pinterest.

Periscope is a video streaming platform owned by Twitter and has only been around for about three months. Everybody’s talking about it. But like any other new technology it does take a little time and effort to learn how to use it to its full advantage. This helpful article will show you how you can use Periscope to improve client engagement.

How Smaller Brands Can Improve Customer Service

How Smaller Brands Can Improve Customer Service

Offering great customer service can seem like a no brainer for business owners but if you browse sites like Amazon and Yelp, it’s quite easy to find dissatisfied customers. Unfortunately, people are very quick to jump online to voice their complaints but not always so quick to leave good testimonials. This article will show you 10 effective solutions that any business owner can take to improve their customer relations.

Don’t neglect this important aspect of your business plan. If someone posts something negative about your company online, it will diminish your online reputation.

Tips for Using Instagram in Your Business

Tips for Using Instagram in Your Business

Did you know that Instagram is beginning to surpass Pinterest in popularity? It’s become increasingly important for business owners to learn how to use Instagram effectively. However, you don’t have to hire anyone to help you. It’s fun and easy to learn. This helpful article will give you some simple tips and ideas to showcase your Instagram account, keep the interest going as well as attracting new followers.

How to Develop Your Brand in In Less Than A Week

Every blogger or online entrepreneur should understand the importance of branding and learn how to develop a brand that is relevant to their audience. It’s important to set yourself apart from your competition.  By finding your niche, telling your story and developing a consistent image, you will communicate a brand identity that your customers will trust and relate to. And developing that trust will keep those customers coming back to you in the future.

How to Develop Your Brand in In Less Than A Week
Don’t know where to start? This article will show you the action steps you need to take to develop your brand in just five days.