About Lynette Chandler

Lynette Chandler has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of
TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Here are my most recent posts

#19 4 Surefire Ways To Change Your ‘Luck’ [Podcast]

I know you may be thinking… that’s like a bad word! Don’t talk about that! Many entrepreneur friends of mine feel that way and if you do too, good for you! But I’m still going to talk about it because I’m not really talking about luck.

What others see as ‘luck’ actually has a formula. Listen in to find out…

SBBPodcast

Key Takeaways

  • Keep going
  • Work it
  • Give it time
  • Sacrifice

Resources & Mentions

Exposure & Profit

AutoSiteSaver

Rate us on iTunes

#18 Always Ask, Ask and Ask Again [Podcast]

There’s no business that doesn’t require selling. Even when you are selling life-giving water. Something everyone on this planet needs. You need to sell people on your water vs other alternatives. A big part of selling is to ask. But why? Why do we have to ask? Don’t people just know we have it? People will know to ask me if they want to buy.

Wrong. In this episode, we talk about why you need to ask and ask often. Listen in now…

SBBPodcast

Key Takeaways

  • Never assume people won’t buy
  • Don’t assume there’s no room for you after competition
  • Why everyone has a time to buy
  • Don’t assume everyone knows what you have to offer
  • Never think that everyone knows what your product does

Resources & Mentions

Exposure & Profit

AutoSiteSaver

Rate us on iTunes

#17 Are You Making These Common Networking Mistakes? [Podcast]

If you have never attended a business event in person, then you absolutely must try at least once this year. There are so many reasons why you should which I covered in this show and also the mistakes I see people make regularly. Listen in now…

SBBPodcast

Key Takeaways

  • Come out of your introverted shell. You’ll do just fine, from one introvert to another.
  • Choose the right event.
  • Spend time networking. Crazy to not network at an event yes. But people do that.
  • Don’t bury your nose in your device.
  • Bring your business cards. Yes, business cards and we’ll talk about how to make yours fresh, exciting and not old school.
  • Pay attention to what’s happening around you.

Resources & Mentions

Moo.com – use this link for a 10% discount off your first order.

Exposure & Profit

GoQR.me

Rate us on iTunes

#16 7 Methods For Making Smart, Effective Offers [Podcast]

When you make the right offer, to the right people and the right time, you are going to meet your financial goals. It’s really simple. You need to make offers to get the sale.

Today, I’m going to share 7 methods to help you craft effective offers, the smart way.

SBBPodcast

Key Takeaways

  • Be constantly on the lookout for what’s going on around you
  • Review your feedback
  • Reward your special audiences
  • Bulk and repeat order discounts or special orders
  • How payment alternatives can help
  • Why offer gift purchases
  • What kinds of bundle and value added offers you can make

Resources & Mentions

Sticky Passive Income

Rate us on iTunes

What Happens If You Implement Small Tweaks Everyday?

Userapp is a software that helps app developers implement user authentication and management. Their product may not be right for you but this presentation they put out could. Check it out.

For me, the most important message of this is NOT their results. In fact, you should ignore their results – why? Because…

Copying others’ successes does not guarantee yours.

What you should emulate though is their daily commitment to tweak something. Try and test out something to see if it works better. That is the moral of this presentation.

#15 5 Annual Checkups For A Thriving Rest of The Year [Podcast]

If you listened to our show last week, you would have heard me talk about and emphasize the importance of looking into your business’ affairs at regular, predictable intervals like daily, weekly, monthly and quarterly.

Today, I’m going to share some tasks that we should look into right about this time of the year so the rest of the year can run better.

SBBPodcast

Key Takeaways

  • Check in on your domains. Prune and review contact information.
  • Write or complete those content drafts
  • Update popular content
  • Refresh your affiliate ads and resources
  • Optimize your virtual real estate for sales

Resources & Mentions

Sticky Passive Income

Rate us on iTunes

What A Janitor’s Revenge Teaches You About Human Behavior

I saw this floating around on Facebook and of course being curious clicked to watch for some laughs.

What I go though was more than just laughs. Over and over again I see what people ahead of us and our business coaches keep saying.

Janitors_Revenge

Tell people what to do.

It sounds a little demeaning but I can’t help thinking how all those in this video but one decided to skip the crazy trail. Now, I know that it is tough and not a great idea to walk in thick snow if you aren’t wearing the right footwear. That probably contributes to the majority of people in the video choosing to walk that trail anyhow.

Not a scientific experiment but it does show. People tend to simply follow.

p5rn7vb