About Lynette Chandler

Lynette Chandler has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of
TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Here are my most recent posts

SSL Certificates For Free Beginning 2015

Earlier this year, Google announced that it will give websites with ssl certificates extra brownie points. Though it is only a small ranking factor, it is one nonetheless.

Overall, this news has been well received. However, many small sites have worried about the cost of the certificates and the cost of implementation. The good news is, the cost of these certificates aren’t exactly prohibitive, they start from $10 but they can go up to thousands of dollars. $0 is of course much better.

This week, the Electronic Frontier Foundation (EFF) has announced a new initiative to transfer the web from HTTP to HTTPS. Together with a few partners, they are forming a new certificate authority who will be offering SSL certificates beginning the summer of 2015. They’ve named it Let’s Encrypt.

Read their full announcement.

ssl certificate

It’s Not About How You Start

I’m at the WebCamp Live event this weekend by Armand Morin, and each morning, Jim Howard opens the event. Jim and his wife Chris used to run a printing company and has helped many businesses with their branding. Their story is so very inspiring and Jim is a fabulous speaker.

Today, he mentioned something that I’ve heard him say before. I’m so very glad to be reminded again. This is what he says…



Did you get that? “It’s never about how you start. It’s how you finish.”

Right now, the end of the year is around the corner. Will you spend this time crying over everything you didn’t get to do, things you didn’t achieve this year or are you going to finish the year strong and get going anyway?

Remember, it’s just the end of the year. Not the end of your life… at least, I hope. So as long as you are still able, let’s be finishers.

6 Highly Shareable Quote Image Ideas

I don’t tire of quote images. Even collect them on Pinterest. I’m likely not the only one. Perhaps that is why images are the most shared posts on social media.

Creating them is also simple and I’ve usually stuck with quotes but sometimes it can get a bit boring. Especially when all you post are the same old quotes others have created before. That’s why I like these quote image ideas by Kristi Hines. Love #1. That’s a bit like a mini infographic except it’s a whole lot easier, cheaper and faster to create.

I know friends who use #2 well. It’s something I’d like to try but would definitely be more cautious and ask for permission because many events do not allow photo taking or recording of any sort.

In addition to Hine’s suggestions, let me also add, look to your old blog posts. You’ll surprise yourself how much awesome content you’ve posted in the past. So refresh and re-purpose parts of them into quote images.



6 Fixes For Feeble Landing Pages

What do you do when you put up a landing page and find it doesn’t convert so well? Do you throw your hands up and say, I tried, but it didn’t work?

I hope not. The right answer is to tweak it. Maybe the offer isn’t right – that’s of course a big one but there are other things besides the offer. Maybe people just feel lost, confused, or they don’t believe you.

Oli Gardner of Unbounce outlines 6 things you can do to fix an underperforming landing page. I agree 100% with #1. #2 is what I struggle with often but that also reminds me how helpful it is to have multiple landing pages for the same offer but different contexts and sub-markets.

What about you?

Landing page fixes

Habits of Unsuccessful People. Do You Spot Yourself?

I’ve heard it many times especially during webinars and interviews with successful people. They would sometimes say that there’s nothing different about them. That they too put on their pants one leg at a time like you do. They say there isn’t anything really special about them and that means whatever they achieve you can too.

While that is very motivating and I do buy that… up to a certain point.

It is true they aren’t super men or women. However, there are certain things successful people do that others don’t. There are habits, mindsets and outlooks they hold that others don’t.

This infographic isn’t complete of course but it gives a great basic overview how unsuccessful people are different from successful people. Where do you spot yourself in?

Habits of Unsuccessful People Vs Successful People


Why Customers Should Be Your Brand Hero And How

Came across this presentation today on Slideshare. Essentially, it’s about Brand Democracy where the heart of it is letting your customers become the story behind your brand. Check it out.

What do you think? Do you agree? Are you already practicing this and how? Show us what you’ve done.

10 Ways To Master Your Tech & Work (Way) Faster

It may have been mentioned before, but my husband always comments on how quickly I can fly through small tasks on my computer and be done before he even starts typing. Overall the two key areas that let me do that are:

Getting better at touch typing. I began learning to type on a typewriter (yeah – those) since I was oh maybe 12 or 13. My mother had a book on typewriting dating from the 50’s. Every year during school vacation, I’d learn bit by bit. I’m still not as good as mom though, sometimes I stumble over my finger placement badly but it has helped tremendously. Especially when blogging.

Mastering keyboard shortcuts. Yes, it sounds like a ton of work and in the beginning it could be. But here’s the trick. Don’t learn all of them at one time. Learn the basics first. On every operating system, there are basic keyboard commands that work on every single program you have. Things like Ctrl/Cmd+C for copy, Ctrl/Cmd+V for paste, Ctrl/Cmd+X for cut, and Shift+Ctrl/Cmd+Right/Left for highlight should be something you already know if you’ve been computing for anytime. If you don’t, learn it now. You’ll be amazed how much quicker this is.

There are tons of little hacks like these that could shave off seconds here and there. But don’t despise those seconds because they add up quickly when you do them over and over all day long. This video by David Pogue nicely and quickly points out 10 tech tips – many of them, like the tab to move from field to field that I’ve personally mastered and highly recommend you do it too. Some are on the phone. Love the space bar twice thing. Watch it and save yourself some time today.