Are You Living Your Calling?

It’s Monday. Are you excited to get going? Or are you dreading the grind? Are you passionate about what’s you are about to create this week? Or is work your enemy?

Watch this…

Don’t love your comfort zone too much. Security is over-rated. Don’t settle. Do not be that person who regrets not going after their passion on their death bed.

Now is the time. Decide to do it now. Whatever it is. If you’re ready to start a business, do it today! Here’s one to get you started. “Launch A Profitable Podcast“.

Rise Again, Every Time

A little reminder and encouragement. Business building is hard work. You probably have more failures than you care to admit. Just remember to rise again. Every. Single. Time.

The Complete Step-by-Step Process To Cultivate A Responsive List

So you took the experts’ advice. You created lead magnets, set up opt-in pages to collect leads. You work hard to keep your emails out of the spam box, promotional tabs, and what have you.

And yet…

Click throughs are dismal. Nobody responds when you try to engage them. Where did you go wrong?

Click to download this entire process to developing an engaged list

We’ve got you covered. Here are 29 simple steps you can start doing immediately to cultivate a more responsive list by creating a deeper relationship with your subscribers.

Phase 1: Improve Your Subject Lines

The subject line is undoubtedly the key component to every email you send. We will start here because if your emails aren’t getting opened… well, it would hardly be possible to get anyone to respond let alone build your relationship. Start here:

Keep It Short

You’ll find studies like this and reports, that say subject lines between 28 to 39 characters received the highest click throughs.

True or not, the thing you need to remember is this. __% of emails are opened on the phone. Here’s a screenshot of a Gmail inbox on an Android phone. See how the subject lines are truncated on some?

Mobile Gmail Inbox

 

Try to keep it short enough it won’t be cut off. Sometimes, having it cut off can be helpful especially when it ends with some form of curiosity or an ellipsis (or …). But you’d want to reign in the use of that technique because people have tired of them thanks to its wide use on social media.

Test and rewrite your subject lines for every email. Remember. The subject line’s job. So focus on words that get people to open. Not to tell the whole story.

Avoid Trigger Words

Sometimes, your emails land in the spam box or other tabs, no matter how good your email is. This isn’t a pass for you to get sloppy. It’s certainly better to have more emails outside the spam box than all emails in there. Certain words tend to trigger filters so try keeping them out. Some examples are:

  • Free
  • Buy
  • Income
  • Earn
  • Sale
  • Urgent
  • Winner
  • $ or $$ or $$$$ – you get the idea
  • Excessive exclamation points!!!!
  • All caps

Utilize Numbers

Just like blog title, numbers as in lists often make compelling subject lines. Some examples:

  • 5 Ways to grow sweeter strawberries
  • 7 Easy exercises for a flat belly

Other examples as seen in my inbox:

sumome number subject line

callan rush number subject

Build In Some Urgency

If people do not read an email when they receive it, there’s a good chance they won’t at all. If you are truly emailing about time sensitive matter, mention it. You can say things like:

  • Ends tomorrow/tonight
  • Do this by Friday
  • 48 hours only

More examples from the inbox:

appsumo 24 hours left

Note, in addition to the deadline, they’ve also built in some social proof by telling subscribers this is a very popular offer at 4.5 stars.

callan offer expires

Instead of a time limit, a limited quantity or number of seats can also be very effective. But you want to do this properly. If you’re offering a digital product, make sure it make sense why there is a limit. Telling people you’re running out of copies of your eBook is plain not possible and people will see through that.

I would also limit your urgent emails and time sensitive information. If every single email you send out is urgent, you will tire out your subscribers.

Be Clear About The Contents

Nothing is more annoying than opening up an email to find the content does not match the subject line. When you trick people into opening your email, your credibility plummets. It’s OK to build in some curiosity but most times, stating exactly what’s in the email up front is the best.

Study magazine and newspaper headlines. They often have limited space and need to “get to the point”.

Utilize Current Events

Hot topics relevant to your subscribers make excellent subject lines. You don’t have to make the email about the topic but look for ways to connect what everyone is talking about to what you want to put in front of your audience.

Lead With Benefits

Benefits are one of copywriting’s most important rules. It applies to emails too. Inform people what’s in it right from the get go so he will be eager to read the rest.

orchid listerine

This subject line tells me I’ll have a remedy for my ailing orchids with a household item I probably already have and can implement fast.

Sprinkle Controversy

Controversy always perks people’s ears up, even when they do not agree with you. Only, be sure to back up your claims in your email content.

Steer Clear of Trickery

We briefly touched on this earlier on, but there’s a different form of trickery. You’ve seen them before. Things like adding RE: and FWD:

Test and Try

Watch your metrics. Do not assume what worked for someone else will work for you, but don’t not try it either. Give it a shot. Watch your numbers after the fact. Did it work? Too little data? Try it again later. Now, what are the results?

Ditch it if your other subject line approaches work better. Keep it, and tweak it if it works. Why tweak? Because people can tire of the same subject lines over and over from you.

Download this entire process to work on later.

Phase 2: Create & Strengthen Your Relationship

Your email list is much more than a tool to send offers. It’s a way for you to develop a bond, gain your prospect’s trust which will eventually lead to them giving you their business multiple times over. And, sometimes, it could lead to other mutually beneficial things like working together or having them refer others to you.

Ask How You Can Help Them

Get their suggestions for what they want to see in your future mailings. Ask their feedback how you can make your emails more useful for them. When you get responses, it helps you develop a deeper understanding of your target market. Sometimes, they will help you see avenues that you never thought of before.

Also, with today’s email technology, you could segment responders from non-responders, further customizing the content so they reach precisely the right group. And when people receive what they asked for, they will naturally be more responsive to your emails.

Here’s an example from my inbox.

ask for help partial email 1

 

Accept Questions

For the longest time, one of the things I always had on my site is “Ask Lynette” page. It has one question, what is their biggest question about ___topic____ and one big text field to submit the answer. This has allowed me to create a lot of focused, well-received content. Not just for future emails, but blog posts as well.

Extend An Invite To Connect On Social Media

Social media allows you to engage with your audience in a way never before possible. Promote your social accounts in your emails. Intentionally invite them to connect with you there or join your group. This does two things. Build your following on social media and encourages clicking and responding to your requests.

Ask For Their Thoughts

An email is a poor tool for discussion amongst many people. Overcome this by sending subscribers a short introduction or synopsis of your blog post. Then send them over to the blog to read and discuss. You could also mix it up. Invite people to visit your social media profile to share their thoughts about your email.

Here’s a different approach from my inbox. A simple click to rate email that doesn’t involve taking up a lot of your subscribers’ time and yet lets them make their voice heard.

freecamp share thoughts

Send Them Your Videos

Hopefully, videos are already part of your marketing toolbox. Make those videos work harder by sending your readers over to watch them. Videos let your subscribers experience you. They can see your face, and hear your voice. This reassures them they are connecting with a real person.

Build Comments Into Your Emails

Did someone pay you or your company a compliment? Maybe they wrote you asking a question, or left a mini review on your blog. Ask if you can share it. Then work those into your emails.

This shows you are listening to what they are saying. It helps you create more content, helps others with the same concerns or questions. And finally, it is a form of social proof that you have happy customers.

Hold A Subscriber’s Only Webinar

One of the easiest ways to create a bond with subscribers is on a webinar. Webinars give you a lot of time to present your message or show people your products. The live interaction allows people to ask questions and get the help they need quickly. It is as close to having an in-person group chat as you can get online and that is very helpful.

Work Hard To Save Them Money

Many people send discounts and special offers to their subscribers. The problem? They are also receiving the exact same discount offer from other people. This is very true in a large launch scenario where there are many affiliates pushing the same product. Do this instead.

Skip the launch rush. Negotiate a special and truly exclusive deal with the product owner directly. It may not be the same deal. In fact, it shouldn’t be the same deal. It doesn’t even have to be a discount but maybe a meatier bundle offer. Anything that brings value to your subscribers and they can’t get it anywhere else.

Your subscribers will appreciate it, and you will get better traction for affiliate offers.

Tailor-Fit Your Messages

Today’s email tools allow you to really drill down, segment and tag your subscribers like never before. This allows you tailor your offers and messages as much or as little as you want. Take advantage of that.

For example. Send an exclusive offer to those who clicked on a related link in the past.

Run A Survey

Some subscribers aren’t interested in a deep level of engagement and that’s OK. They still want to know their opinion matters. You could try a different approach like a survey. You get valuable feedback and they get to have their voice heard.

Click to download this to work through on your own time.

Phase 3: Develop Effective Offers

Now that you have gotten their attention with great subject lines, and developed a better rapport, subscribers are more likely to take action on your offers. That doesn’t mean you can just bombard them with any and every offer. And this is no time to get sloppy either. Here are some suggestions to get the best possible results.

Make It Something Worthwhile

If you’ve been asking them to submit questions or running surveys as suggested above, you should already have a very good idea what your subscribers need and want. If you don’t, go back and do those first.

Watch out for solutions to help them overcome those problems. Look out for tools and resources they are looking for in order to move forward. Whenever possible, ask for a special offer from the merchant themselves.

Watch Your Subject Line (Yes, Again!)

Don’t try to mask the fact they might have to spend some money. People generally know things cost money. Let them know (briefly) there’s an offer inside or they may see some savings if they open. You don’t have to lay out all the details, but you should be direct.

Minimize Overwhelm

Make your email fairly short and to the point. Don’t bury it at the end of a full blown article. Subscribers won’t make it that far. Also, don’t try to add too many other offers and variables. A good general rule is to let one thought, one action, and one offer shine in the email.

Target Your Offers

Most senders will broadcast one offer to everyone on the list. Sometimes that works. Other times it won’t. If you aren’t already segmenting, do so now. The sooner you do it, the faster you have the data to create and send offers based on what they need exactly and every person’s needs on your list is bound to differ to some degree.

Create Anticipation

Launching a product? Let subscribers know something big is coming up. Start out by telling them to look out for a great offer in the coming days or weeks. As time draws near, you can slowly feed them more details about the launch. This keeps them interested and incentive to open every email leading up to the launch to learn more.

Make It A Privilege

An offer that is only available to a select few makes people feel special. It makes them feel like being part of your tribe has privileges no one else enjoys. Limit your offers to those to clicked the last few emails let’s say or those who bought a product. You could also send offers to only those who responded to your surveys.

This is what Michael Hyatt did with a new product launch. First, he invited only subscribers to a closed group as part of a “think tank”. Members got to participate in the product creation process, see work products, influence design, have a say in the content. See an example of the email below. It also was a fantastic way to build anticipation as well.

I was privileged ( <– see that? ) to be part of the group and was able to watch how all of this went down. When it came to launching time, many were so excited they didn’t have to be sold on the sales page. They were already pre-sold. Plus, the interaction and connection built inside the group is something nobody can steal from him, even if they don’t buy. He’s built a loyal following.

mhyatt fb invite

Story Time

Generally, you do not want to make your emails too wordy. But stories don’t have to be lengthy at all. Learn to craft short stories to draw readers in, then connect that to the offer. This helps break the cycle of constant hard hitting offers that tired out your list.

Focus On Clicks

Your sales pages are designed to tell the full story and convince visitors this product is the right one for them. Your email’s job is to get them to that page. Two different steps. There’s no need to sell people in the email. Just work on getting them to visit.

Follow It Up

The lack of follow-up is a most common mistake. While you don’t want to make them tired of hearing it, you should remind people of expiring offers.

Don’t forget to follow up on buyers too. Thank them. Ask them for feedback. Let them know about features, settings, or information they might have missed in the product so they will consume it. Send them ideas, suggestions, and case studies if you have any so buyers can make full use of their purchase.

Wrapping It Up

In closing, some key takeaways to keep in mind:

  • Work (hard) on your subject lines. Test, and tweak them regularly.
  • Keep things short and to the point. This applies to both subject line and the email copy itself.
  • Given the above two points, it’s a good idea to learn more about good copywriting.
  • As much as possible, reach out, invite, include. Make people feel special. Listen to their concerns.

When you consistently work these things into your email process, you should start seeing better results. There’s a lot here to take in. If you can’t read it all in one sitting, bookmark this, OR you can download this entire process in eBook form and read it later.

Download this whole process to enjoy and work through at your own pace.

Re-Branding? Here’s What NOT To Do

A big part of small business branding is clearly and concisely communicating what you offer. When people ‘get’ you, they less likely to forget you. They may not recall you right away, but when they do, they recognize what you do instantly.

The Story of a Horribly Executed Rebranding

Photo Credit © Depositphotos.com/konstantynov

Have you ever heard or participated in a conversation that goes something like this?

“Do you know Sarah Brown?”

“Oh yeah! She’s that interior decorator who specializes in vintage decor.”

If you were Sarah, you should be very pleased because people can put your name, profession, and specialty together. On the flip side,allow me to share a story about Valerie (not real name).

I’d known Valerie for years. We travel in the same circles online. Because of that, I didn’t expect to have a tough time looking her up.

Since she had a pretty common name, a simple Google search didn’t work. Usually, in this situation, attaching the person’s profession, industry or job title to the search helps tremendously. I thought I knew what her business was but after several failed searches, I realized I had no idea what she does!

The next step was to look her up in the forums and groups we participate in. To my surprise, all the searches turned up empty. I had to really dig in. After lots of attempts and finally finding her, I realized the reason it was so difficult, was because she never signs her posts with her real name. She also used a nickname that didn’t have anything to do with her business or name.

Sadly, that wasn’t the end of the story. The website in her signature was very old. It was clear from the look of the site that she no longer offered those services anymore. There was no link to direct me to what she might be mastering today. Through some miracle, I found a newer website of hers. It was a completely new business that didn’t have much to do with the old one.

A few months later, Valerie surfaced again and this time, she was announcing yet another brand new business. Again, she said the old business (which was the newer one) didn’t fit her anymore. The latest business venture wasn’t even close to the last one – again.

Needless to say, I was very confused about her brand. If she even had one at all. My original intention on locating her was to figure out if she was a good candidate for me to refer prospects. No surprise, the conclusion was a big no.

This isn’t saying you can’t re-invent yourself. Sometimes, it takes a few tries before we “find ourselves”. And, as entrepreneurs, it is common for us to move from one interest to another. However, most re-inventions remain within the same industry and the most successful brands attempt to stay true to their core offerings. Should you absolutely need to do a complete makeover, get professional help. If you can’t afford that, ask seasoned entrepreneur friends.

At the very least, leave a message on your old website. Tell people why and how you can now better serve them – if the audience overlaps. Give them a way to reach you at your new site. Have a plan to wind down the old website so as not to confuse more people going forward.

Finally, try not to re-brand as often as one changes clothes. That’s not a good way to build any business. It is terribly confusing and only makes you look unreliable.

How To Harness Your Failure And Take Back Every Success You Lost

How To Harness Your Failure And Take Back Every Success You Lost

Are you struggling to get started living your dreams and accomplishing your goals because you’re afraid you’re going to fail? It’s a natural feeling. Even the most successful people fear failure. However, the difference between successful folks and those who haven’t achieved their dreams and goals is what they let fear control.

Fear of failure can hold you back or it can help you grow

Accepting that fear is a natural and human response is only the beginning. What you do with that fear is the key to success. If you take that fear and forge ahead regardless, then you learn how to quieten your fear. This makes you stronger the next time it creeps up. You’ve learned that fear is just an emotion – useful if a bear is chasing you but not so useful in business.

You can also let the fear hold you back. Then you learn that fear is stronger than you are, holding you back from achieving any goal that feels risky.

Failure means you’re trying

Failure is something that happens only if you’re trying. No trying to achieve any goals and there’s no failure, right? Ask anyone who’s achieved a respected level of success how they got there, and chances are they’ll tell you it took perseverance, a lot of failures and the determination to look failure in the eye and continue on. No one achieves any level of success without failing, often many times. The difference between them and others is that they have the ability to manage their fear.

Getting beyond your fears

There are two types of people in the world, it seems. There are those who dive right into the cold swimming pool and those who must start by dipping their toe in first. What type of person are you? If you’re a dive right in sort of person, then the best way to get over your fear of failure is to establish a goal, a goal that’s risky and you might not achieve, and then to just do it. Acknowledge your fear and then shove it aside.

60% of things feared  never take place

If you’re a dip your toe in type of person then the best way to overcome your fear is with a bit of analysis. Take a look at exactly what it is you’re afraid of. Are you afraid you’ll lose money? Look ridiculous? Do a bad job? Once you’ve analyzed exactly what it is you’re afraid of, ask yourself what’s the worst that could happen. If you’re afraid of doing a bad job, what’s the worst that could happen? Generally, the worst, unless it’s certain death, is so much more insignificant than our fears.

Take a look at your business goals

What’s the worst that could happen if you don’t achieve them? Now, ask yourself what’s the best thing that can happen when you do achieve them? It’s worth the risk, right? Whether you’re a toe dipper or a dive right in, there is a way to manage fear of failure. Know that it’s human, it serves a purpose and you’re stronger than your thoughts and emotions. Go out there and take a few risks!

Still Unconvinced?

Let me leave you with this video. It’s short but good. It really spoke to me as well when Arnold says “I’ve been told many times… you have an accent that is laughable.”

As someone who grew up in Asia, you can take the girl out of Asia but you can’t take that accent out of the girl. It’s always been a tough, tough thing for me but now, I embrace it. Let it show and let it all hang out. I speak, and speak up. People notice it, yes but who cares? The only measure to me is how far I’ve come and how much further I can go.

Save it, re-watch it often.

Lead Opt-in Ideas For Podcasters

Lead Opt-in Ideas For Podcasters

Leads are the lifeblood of your business. Every smart business owner knows that. Problem is, sometimes figuring out what to give away to get those leads is a bit challenging.

You can find examples everywhere. But, they are often generic, or unsuitable to your audience or your industry. We’d love to help. In this post, are some ideas for all you podcasters out there.

  • Early access to future episodes.
  • After show recordings. These are additional thoughts and content after the official show has stopped and are often more casual in nature.
  • Access to a private Facebook group or forum.
  • Monthly subscriber’s only contest.

What about everyone else? Good question. We’ll be on the lookout for great ideas in various industries and niches. Stay tuned.

How Joint Ventures Exponentially Grows Your Business and Where To Begin

Business rivalry. That’s to expected isn’t it? Dog eat dog. Each trying to out-do the other. In today’s fast changing, and ever competitive marketplaces, is that still viable?

How Joint Ventures Exponentially Grows Your Business and Where To BeginTo a certain extent, maybe. Still, more and more small businesses now understand that co-operation is more profitable. To understand why, let’s establish what Joint Ventures (JV) mean.

It’s two businesses working on a project together. This can be a short term project such as a promotion lasting anything from a day, a week, to months. Sometimes it can be a long term agreement.

The two aren’t usually direct competitors. Rather, they offer complimentary products and services to the same audience. Having said, that, there are opportunities where direct competitors could work together. These work better when they each offer extra products the other doesn’t.

By working together, you gain access to the other party’s audience, and they to yours. It’s a great way to expand a business’s reach. To top that off, you are both able to offer more to your audiences than before.

Other benefits of forming a JV are:

  • Ability to enter a fresh market
  • A chance to grow your business that you alone would take longer to do
  • An opportunity to garner new skills, through negotiation
  • A chance to share resources, and reduce costs for the same or bigger impact
  • An opportunity to borrow the goodwill of a bigger, stronger partner

Though there’s plenty of good reasons, be careful not to jump on the the first one that comes along, or ask anyone. First, consider business owners whom you already have a healthy relationship with.

Before approaching them, take time to assess their business. What are their goals? What kind of resources do they have? What resources can you offer them? How can you help them grow and move in the direction they are heading? Ask yourself the same thing about them. It has to make sense for both.

Once you’ve done your homework and are sure of the people you want to work with, it’s time to pitch it. You can do this informally, if you are close to them. A written proposal is also good if you want to have things documented. Whatever the approach, if your pitch has been effective, you’ll both be eager to proceed. Move fast to create the an agreement.

In your agreement, take the following into consideration:

  • Spell out the goals of the JV
  • Document what resources each side will commit to the effort
  • State how long the JV will last
  • State who, if anyone, is in control and how decisions should be made
  • Define what each party will be responsible for
  • Explain each partner’s accountability
  • Lay out expectations of the JV
  • Explain how will you measure the results
  • Describe how disagreements should be handled, if any

It is also vital to determine an exit strategy. It is not uncommon to have a partnership deteriorate. This happens for a multitude of reasons. By defining an exit strategy early, you both know ahead of time what to expect. This also avoids a messy “break up” that could impact on both parties’ market reputation.

If the project is designed to run for a long time, consider chunking it. This means making the first agreement shorter, and extendable with results are positive both.

Last but not least, protect your intellectual property. When you join forces, you both bring parts of it to the table. You need to make sure you don’t lose what you came in with. Getting legal counsel in any such venture is a wise step.

Having entered into several JV’s, I’ve experience first hand, the importance of communication. Be honest. By this I don’t just mean be truthful. That’s a given and should underline everything you do. What I mean is, be straightforward. Be clear about your roles and document things.

Don’t assume consent. Even for what you consider a small decision, err on the side of caution. Ask your partner to give their thoughts. You want to be above board for every move.

After completing one joint venture successfully, you will be better prepared for the next. Perhaps the next one, would be bigger and better.

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Launch A Profitable Podcast

Discover how to start your own podcast business, leverage it to grow an existing business, grow your influence, and more.