About Lynette Chandler

Lynette Chandler has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of
TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Here are my most recent posts

What A Failed Rocket Launch Can Teach Founders

Being a 70’s kid, I did not have the privilege of witnessing the Apollo 11 mission. However, I did not miss out on the Space Shuttle missions.

Each time I witness these take off’s I’m in awe, not just at the event itself but the creation, the many people who make it a possibility. All that hard work. When the mission is a success, there’s such tremendous joy and celebration but when a rocket fails – the disappointment is clearly evident.

Watching Antares go down in a fiery explosion, I felt its loss. One can only imagine how someone who’s been working on the rocket for extended periods would feel.

As founders of small businesses, failed launches should come as no surprise. It’s part of the package. We can only be thankful, as well as hopeful, that most of our losses aren’t as publicized. Rocket launching is an unforgiving business. Thankfully for us, few of our launches are that destructive. Most times, our failures are easier to recover from.

However, like the Antares rocket, that doesn’t mean we don’t feel the loss deeply. It’s OK to mourn the loss of months, sometimes years of hard work.

Despite that, we must review and move forward. In the rocket business, what amazes me is how quickly everyone gets back to work. I’m sure keeping their jobs is a big motivation but aside from that, there’s a spirit of “let’s see where we went wrong and fix this once and for all”. That’s why we still have rockets.

So what launch failures are you mourning over today? If it helps, remember the wins. Antares had 4 successful launches before the disaster. Surely not everything about the failure is to be tossed. Do your post-mortem. Your customers expect and do look forward to a bigger, better return. You are ahead now that you know what not to repeat. Coming back stronger can do wonders for your brand too. For now, it’s time to pick up the pieces.

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15 Holiday Promotion Ideas To Keep The Register Ringing

The holidays are right around the corner. Are you prepared?

Holiday Promotions Ideas


The beauty of a small business is, we can be light on our feet. Besides, you still have a little bit of time and if you’re stuck with what to offer, this list should get you started.

The Add-On Bundle

Include a not-usually-offered or not-offered-before add-on to your product(s). It could even be a service.

Example: Get a personal coaching session when you buy this today.

The Value Bundle

Gather your best selling products and bundle them at a meaty enough price for you not to lose money but at the same time, give customers a deep discount compared to buying separately.

The Complimentary Products Bundle

Work out a deal with another company who offers complimentary products. Offer a free entry-level product, free trial, discount price or coupon that they can redeem at the other company’s store when they buy from you.

Example: Order a logo design, and get a 20% off coupon for web hosting at ABC host, or business cards at XYZ printers.

The Lifetime Access Deal

This works very well for continuity programs. Offer lifetime access at price that would make the product an incredibly low price if paid monthly over years.

Example: Don’t pay $19.99 a month. From now until the offer expires, get lifetime access for only $199 and never pay monthly again.

The One Year’s Product Deal

Slight different from the lifetime deal if that sounds too crazy for you to stomach. Offer one year’s access or one year’s worth of product for a great price.

Example: You’d normally pay $60 a year but for a limited time, pay only $30 and get the rest of the year free.

The 2 For One

When people buy two items of the product of your choosing, they’ll get both for the price of one.


This might sound like the same but it isn’t although technically the discount would be the same as the two for one. Offer a free item when they buy one.

The Reactivation or Return Bonus

Give customers a bonus when they re-activate their account or return to buy from you. You could offer a discount in place of a bonus but you’d want to be very careful that this is a short term deal and not to be repeated too often. Otherwise, you may end up with people who cancel just to wait for the re-activation bonus later on.

The Pick 3 Deal

Similar to the bundle deal, except this time, you let the customer choose what they want in the bundle.

The 10 Orders & Get Free Deal

Our local grocery store runs this deal regularly. You get a free holiday meal when you shop there 20 times. They do also require each receipt to be at least $20 to qualify and though 20 sounds like a lot. They start the campaign quite early so you have about 10 weeks to earn it.

Your customers may not need to shop with you that often, so you can always adjust the number of qualifying orders e.g. 10.

The $10 off $50 Deal

Instead of giving a straight discount, get them to spend a little bit more with you to qualify for the discount.

The Store Credit Deal

Offer customers store credit or store dollars when they buy from you today.

Example: Buy this today and receive a $10 credit you can spend right away or on your next order.

Private Sale

Reward your most loyal customers by giving them a special offer not found elsewhere. An alternative is to reach out to performing affiliates and offer a special deal just for their referrals.

The You Might Also Like This Offer

Dig into your customer data. Find out who purchased what. Offer them a bonus or discount for a similar or related product. If you don’t have one, consider an affiliate product. You may need to reach out to affiliate managers for the products to do this but can be well worth your time.

The Upgrade Deal

When a customer orders a product, offer them a better product or a higher end package. Something they would consider an upgrade for less than the normal upgrade pricing.

Example: Package A is normally $10 and Package B normally $30. When a customer orders Package A, offer them an upgrade to Package B for only $10 more.

Are You Afraid of Your Own Thoughts?

Of late, I’ve noticed that my down time has vanished.

Poof. Gone.

Are You Afraid of Your Own Thoughts-100314

I wondered why and when the answer presented itself, it was simple and yet profound.

It’s not because there’s more work on my plate. There’s always a ton of work to be done. No. I realized one day, the real reason is because every bit of down time that presented itself, is filled with something else.

Every spare moment, minute, or hour that’s not spent actively doing, I’ve filled it. By:

  • Reading a book
  • Listening to podcasts
  • Watching a webinar
  • Catching bits of a tutorial
  • Reading RSS feeds
  • Reading a magazine
  • Watching TED videos
  • Consuming that course that I bought weeks and months ago
  • Just about anything I can think of

In short, I’ve been filling those precious bits of down time that pop in throughout the day, with other people’s ideas. Others’ processes and thoughts. There’s an intense need to catch up or finish every book, listen to every audio, learn everything there is to learn.

Somehow, I’ve come to be afraid to spend time with my own thoughts – even if it’s a few minutes.

The idea of sitting on the porch without a book makes me restless.

The very thought of doing laundry without having something to listen to makes me anxious.

I have a sinking suspicion I’m not alone and have a theory why we do this. Because we:

  • Have such great ideas that are dying to bust out, that we feel intimidated by them. Afraid they’ll take us to amazing, yet frighteningly unknown places. So it’s just easier to crowd them out.
  • Are postponing or ignoring a big decision that has to be made.

Sometimes, it’s a combination of both. So we cram our thinking time with lots of information and ‘learning’ to avoid making the decisions we really need to make, or avoid doing.

I’m not saying that reading, listening to podcasts, watching videos and learning from others is a bad thing. Neither am I saying that utilizing your spare moments such as commute time to learn something is unproductive. It is productive. That’s how I managed to lose weight and keep it off – by reading, listening and watching others while I worked out.

However, we do need to leave some of those moments for our own thoughts. Perhaps even go as far as scheduling thinking time if you want to be intentional about it. Thinking time doesn’t require you to have anything in particular to think about. It’s about giving your mind some breathing room.

Thinking time is important so we don’t feel like we’re on the go all the time. Thinking time is required for us to process all that great information we read. It is needed for us to formulate plans. It is healthy for our spiritual and mental well being which is so important for us business owners.

I challenge you. Next time you are waiting in line at the doctor’s. Next time you have a few spare moments in between tasks. Resist the temptation to read, listen or watch. You can read at other times but for at least one down time a day – spend it with your thoughts.

Image © Depositphotos.com/Rangizzz

7 Habits of Great Decision Makers

As a leader, decision making is part of the deal. Ultimately, everything comes down to what we want to happen and that means we make the final call. It’s tempting to think that small business owners are naturally good at decision making. Maybe. We do make more decisions on a daily basis but the truth is, decision making may not come easily all the time, and certainly not for all leaders. Wherever you are on the scale of decision making skills, we can all benefit from learning from those who are great at it.


Decide & Implement Quickly

When I was still working for someone else, I remember sitting at a meeting all frustrated. It was probably the 10th meeting we’ve had that year on the very same topic and I pushed my bosses – again – for a decision. I didn’t get it. They stalled. Again. Wanting more ‘data’. Again. I couldn’t move forward. Couldn’t do my job. Hardly surprising, our market share didn’t grow that year.

Sir Richard Branson, founder or Virgin has been reported to “make and implement decisions quickly — usually before our competitors in the market have held their fifth meeting on the same issue”.

We don’t make better decisions by stalling. Finalize and implement right away.

Be Brave

“Most people don’t have guts to make the tough decisions because they want to make the right decisions. So they make no decision, and that’s a decision.” Said Tony Robbins.

We aren’t going to make the right decisions every single time. We don’t have the ability to read the future, so the only way is to go forth bravely and try. Inaction is always the wrong decision. Think of it this way. We have the option of making the wrong decision all the time or the right decision sometimes. The choice is pretty clear.

Trust Your Instinct

This is the most intangible of all which can be scary. Perhaps that’s why many of us are afraid to go with out gut. Yet, it’s the one thing that many great decision makers and leaders rely on.

Tim Ferris says, “If you’re insecure, guess what? The rest of the world is too. Do not overestimate the competition and underestimate yourself. You are better than you think.”

Trust Your People

“If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to, you have to be run by ideas, not hierarchy.” – Steve Jobs

Of course, you need to first trust you have hired the right people. If you aren’t convinced they are right for your company, why are they still there? Assuming they are the right ones – let go of that leash. It frees you up for other (perhaps) bigger decisions too.

Make Decisions Often

According to General Patton, “Be willing to make decisions. That’s the most important quality in a good leader.”

It is said that the skill of decision making is like a muscle. The more you use it, the stronger it will be. So ahead and work those muscles. It’s a sign of a good leader.

Make Decisions Based On What You Know Now

Sometimes, it isn’t possible for us to have all the information we need. More often than not, we only get glimpses.

Robert K. Greenleaf says it best in his book Servant As Leader. “On an important decision one rarely has 100% of the information needed for a good decision no matter how much one spends or how long one waits. And, if one waits too long, he has a different problem and has to start all over. This is the terrible dilemma of the hesitant decision maker.”

Have A Routine & Simplify Your Life

In his autobiography, Benjamin Franklin wrote, “The precept of Order requiring that every part of my business should have its allotted time” and he followed this with a now famous daily routine chart.

Having a routine means you won’t have to decide when you’ll do the daily stuff. Your mileage goes further when you simplify your life and reduce your choices. E.g. Eating the same breakfast daily.

This would make as many daily decisions as “automatic” as possible, leaving you more focus, more bandwidth for those critical decisions you may encounter througout the day.

This doesn’t mean your life has to become monotonous. Rather, you save the variety for areas or things you want to enjoy the most, and not on the mundane like what you’re going to eat for breakfast, or what you should start working on in the morning.

Did you find this useful? Don’t keep it to yourself. Share it.

Image © Depositphotos.com/olly18

You Will Be Shocked When You See These Landing Page Test Results

Many of us (even strong willed entrepreneurs, sometimes) wish for someone to simply tell us what works, what to do, where to go.

It’s not because we are lazy – although it could be the reason sometimes. No, I personally believe it’s not our character flaw but our human nature. When we get overwhelmed and not sure what to do next. When we get confused. When we are afraid or unsure of our next steps. When we are tired or burnt out. That’s when a “here do this” solution is so attractive.

No wonder information products abound and probably won’t ever die. Small wonder too blog posts everywhere are full of tips and best practices. Not saying these don’t work. Following a trusted and proven source’s advice is better than running around blindly, or worse – doing nothing. However, it’s always a good thing to try it out for yourself and try out different ways – based on what you know of your market.

Test it yourself.

Wow, did I despise that piece of advise for a long time. But it’s true. What works for others may not work for you..

This is exactly what Joanna Wiebe talked about in her post about “best practices” at Unbounce. She shows us some copy written on best practices and advice and follows with test results that will surprise you.

#19 4 Surefire Ways To Change Your ‘Luck’ [Podcast]

I know you may be thinking… that’s like a bad word! Don’t talk about that! Many entrepreneur friends of mine feel that way and if you do too, good for you! But I’m still going to talk about it because I’m not really talking about luck.

What others see as ‘luck’ actually has a formula. Listen in to find out…


Key Takeaways

  • Keep going
  • Work it
  • Give it time
  • Sacrifice

Resources & Mentions

Exposure & Profit


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#18 Always Ask, Ask and Ask Again [Podcast]

There’s no business that doesn’t require selling. Even when you are selling life-giving water. Something everyone on this planet needs. You need to sell people on your water vs other alternatives. A big part of selling is to ask. But why? Why do we have to ask? Don’t people just know we have it? People will know to ask me if they want to buy.

Wrong. In this episode, we talk about why you need to ask and ask often. Listen in now…


Key Takeaways

  • Never assume people won’t buy
  • Don’t assume there’s no room for you after competition
  • Why everyone has a time to buy
  • Don’t assume everyone knows what you have to offer
  • Never think that everyone knows what your product does

Resources & Mentions

Exposure & Profit


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