About Lynette Chandler

Lynette Chandler has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of
TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Here are my most recent posts

5 Tips To Keep Life & Business Goals From Colliding

Apart from financial gain, the desire to have more time for themselves and/or family is among the top reasons many give for starting their own business. Yet, those of us who have ventured out know – family time is the first to get sacrificed. We want to fulfill a lifelong goal, but we don’t get to enjoy the fruits of our labor. We want to make our family happy. Instead, they think our business is a poisonous fruit. Ironic isn’t it?

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Will you finally have time to live your life this year? The answer is (and should be) Yes! Like everything else, it takes some work but your family is worth it. Here are five strategies you can put into action without sacrificing either your business or life goals.

Get Help

Releasing control of your work, and spending your hard earned money to hire someone is a challenging. It’s very hard to see, particularly in the beginning, how spending can result in more returns and profits. After all, it’s been drilled into us since we were kids. Save your money. As a kid, I remember saving quite a bit of money, then my mom would take me to the bank to deposit it into my own account, and that’s it. I’m not discouraging saving money. It’s a good habit, but at the end of the day, I still left home with $0 in the account. It’s a long story, but if only I’d been taught to invest that money into something that will bring in more money, I’d have started life off on a better foot.

If your business is not in a position to hire yet, it’s OK. Keep working at it. Do save your profits, but as soon as you are able to afford assistance without sacrificing too much profits, then it is time to invest. In help, in people. Extra help frees you up for bigger tasks and you’ll also be able to knock off of work early.

Realize It Takes Time

You’ve heard of the saying Rome wasn’t built in a day. Few things are. Even a seed takes time to germinate and grow into a plant. It takes even more time for that plant to grow into a strong, formidable tree. There will always be something you have to do. Even if you completed everything on your list today, tomorrow, you’ll find new things that need attention. Create work hours. You may find yourself getting more productive when you only have a few limited hours to get down to business.

Communicate Each Others’ Plans

Your family knows that what you do is important to you and for their sake. If you have a project that is of particular importance e.g. Winning a high profile client, let them know that you will be working more for a while. Be sure to schedule in extra time for them after.

Similarly, ask them to keep you informed ahead of time as much as possible of the events going on in your life that they want you to be present. If there are conflicts – it’s up to you to decide which is more important. Sometimes, a big contract negotiation with a client does take precedence over being taxi driver for music class. However, if it is a concert your child has been working hard for, it would probably be worth a shot to re-schedule the meeting time with your client.

Schedule Everything

While everyone’s schedule is different, it makes a lot of sense to keep weekends off-limits to work, or at least to client work and demands. This is especially true when you have school age children. Most schools have their year planned out way ahead of time. Grab the school calendar and plan out your holidays and long weekends to coincide with theirs. Block them off early in the year so you’re not scrambling to find time later.

Treat family activities like an appointment to be kept. Put them on your calendar. In your task list. Schedule it or you’ll forget it.

Make It A Point To Enjoy Life

If you’re unhappy, you’re not going to be happy at work or at home no matter how hard you try. If your business is no longer a source of joy for you. It’s time for some serious re-thinking. If the situation at home is driving you to stay longer at work, then that needs taking care of too. Sometimes the decisions are painful, but life is too short to stay unhappy and you only have one chance. Be intentional about making changes that lead to fulfillment and success.

5 Best Resources To Learn A New Language

Perhaps you are looking into setting up offices in a different country – or hope to. Or, maybe you’re hoping to connect better with staff or customers from a particular region.

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Photo Credit © Depositphotos.com/Mishchenko

Whatever your reasons may be, learning a different language has many benefits for entrepreneurs. Besides business benefits, bilingualism is also good for your mental health.

Studies have shown that bilingualism delays the onset of dementia. People who speak more than one language also process information more easily. Convinced and want to get started? Here are 5 places you can learn a new language for free, or brush up on a language you learned in your youth.

DuoLingo – uses game strategy to help you learn and challenge yourself.

Livemocha – community based learning with native speakers, teachers, language experts and fellow language learners.

Word2Word – this site has an amazing number of links to different language resources. The variety of languages is also quite large.

Busuu – also community based learning. They also have mobile apps you can install to learn on the go.

LearnALanguage – Offers a several language options with interactive lessons.

Boost Lead Generation With Testimonials

When I first started online, one of the things that was taught to me was to put testimonials on dedicated opt-in pages. The whole idea is to treat these pages like a page where you sell an actual product.

It’s quite interesting to see that even after all this time, this little case study shows that testimonials still help convert visitors into subscribers/leads. Not that I’m expecting anything drastically different. Just goes to show sometimes it isn’t about how fancy your opt-in is.

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Does Online Advertising Really Work For Brands?

We all have this nagging feeling in the back of our heads. Is what we’re doing working? How would we know? It’s a fair question.

As a (very) small business with two partners, no employees and several freelancers, the question whether digital advertising works is a resounding yes. In fact, I can’t imagine advertising anyway else.

Online advertising is very friendly on the small-micro business budgets and it is immediately measurable. However, if you are a long time brick-mortar business or mid-sized business. I can understand the question. Here are 8 reasons why online advertising works, backed by research data.

As much a fan as I am on online advertising, I didn’t know about #1 and find it highly encouraging for consumer goods. Also, I think #7 is a path we’ve been traveling to for a while. I’m not surprised and we can’t ignore the trend. What do you think?

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Amplify Your Content Marketing With This Free Blogging Planner

You know the saying. If you fail to plan, you plan to fail. Planning however doesn’t come easily for some. Not sure about you, but I was never taught how to plan in when I was in school, which is rather unfortunate, but no fear. One way to start is with a good planner.

Now we all have our favorites so it’s OK to continue using that. I use BlogEnergizer’s planner because content marketing is an integral part of our business and the planner is geared towards that. It also has useful information how to make the planner work best and gives you simple but effective productivity tracking and social media checklist tools built right in.

The digital copy is free for download. They also have print copies available and for a very short time, there’s a 30% off coupon for print copies. It’s all right there on BlogEnergizer itself. Check it out.

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What Makes People Buy, Buy More, And Buy Often

This is the million dollar question isnt’ it? We all want need people to buy or our businesses will die. Although we know more or less why and what triggers a sale, especially when we know our customers well, but understanding general trends can help us too.

This infographic gives you some pretty interesting snapshots based on a shopper survey. One of the things I find really interesting is the percentage of people who won’t share about their purchase on social media. Just because social media is hot and you can doesn’t mean that it works.

That reflects my own online shopping behavior as well. I always felt uncomfortable sharing what I just bought because there are things you just don’t want to broadcast. On top of that, it’s a little scary putting out these fine data about yourself out there for any stalker to piece together. There is only one exception to this. That’s when I’m offered a discount for sharing or some other incentive. Even that it’s a maybe, but it does increase the chances of sharing.

What do you think of the data in this infographic?

Infographic – Understanding eCommerce consumers this holiday shopping season.

SSL Certificates For Free Beginning 2015

Earlier this year, Google announced that it will give websites with ssl certificates extra brownie points. Though it is only a small ranking factor, it is one nonetheless.

Overall, this news has been well received. However, many small sites have worried about the cost of the certificates and the cost of implementation. The good news is, the cost of these certificates aren’t exactly prohibitive, they start from $10 but they can go up to thousands of dollars. $0 is of course much better.

This week, the Electronic Frontier Foundation (EFF) has announced a new initiative to transfer the web from HTTP to HTTPS. Together with a few partners, they are forming a new certificate authority who will be offering SSL certificates beginning the summer of 2015. They’ve named it Let’s Encrypt.

Read their full announcement.

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