Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
April 29, 2014 by
Why your small business simply must have a memorable phone number
When you’re picking a telephone number to promote your small business, getting a memorable phone number, rather than any string of digits, could make a significant difference to how many of your customers, or potential customers, respond. So, what constitutes a memorable number? This can depend on a number of factors, including whether you want […]
April 20, 2014 by
How to Write Effective Product Descriptions to Capture More Sales
Understanding Your Sales Model For all the talk about the best ways to shift traditional sales models and techniques to the online world, there’s one important aspect you always need to keep in mind. In contrast to a traditional brick and mortar store, an online customer can’t really look at the product you’re selling – […]
February 25, 2013 by
You’ve Been Voluntold!
If you’re anything like myself – you do a great deal of local networking. At least two or three days a week, you might run into me at some event or another. Some are professional groups where my target customers lurk and others are general professional organizations local and national. In a few of these […]
August 1, 2011 by
Alternatives to eBay for Businesses
Many businesses would love to sell products online, but for one reason or another, do not wish to use eBay. Fortunately, there are many alternatives out there that can ensure rapid sales and are easy to use. The diversity of function and variety of options of these sites far exceed eBay, and they allow you […]
July 18, 2011 by
Exhibiting Your Small Business – Why Exhibition Stands Make Sense
Why should a small business invest in an exhibition stand? The costs can seem prohibitive. However, those businesses that present themselves to the public not only earn back everything they put into the exhibition stand, but they generate tremendous amounts of potential revenue. In any business, retaining customers is essential, but creating new ones is […]
June 13, 2011 by
Why should you promote your business at exhibitions and fairs?
As a small business you understand the need for running tight budgets and keeping marketing costs under control. At first thought, exhibitions and fairs may seem an extravagant activity, but executed well, with the right preparation and follow up, they can provide a great return on investment and help to take your business to the […]
