Author Archive for Robert Kingston
How Would You Brand Windsor, Ontario?
Written by Robert Kingston
on February 14th, 2007 / 6 Comments / Print this
It’s a tough question, but Ed Roach of The Branding Experts is undertaking the noble project of branding his city – all via the blogosphere.
On his blog, Brand Corral, Ed is hoping that people will leave him some ‘unscientific data’ about his city of Windsor, Ontario, Canada, in the form of comments.
All he asks of [...]
Upgraded SBB to WordPress 2.1
Written by Robert Kingston
on February 1st, 2007 / 4 Comments / Print this
I’ve been a bit wary of updating to the newest version of WordPress but after seeing it work flawlessly on my other site, I’ve decided to bring it on board at Small Business Branding.
So, after backing up the site/database and uploading WordPress 2.1, it’s safe to say that we can go back if we encounter [...]
Crowd Sourcing Your Tasks: Does it Work?
Written by Robert Kingston
on January 18th, 2007 / 4 Comments / Print this
Seeing as most businesses have a limited marketing budget, a new and attractive option for webmasters and small businesses might be to use crowd-sourcing.
Unlike hiring a freelance professional to do the work, you can put it to the crowd instead! They can write your code (like at www.cambrianhouse.com), give you ideas, advise you in [...]
How To Market A Band “These Days”
Written by Robert Kingston
on January 11th, 2007 / 5 Comments / Print this
Thanks to new technology and the ease of recording music these days, artists are able to produce wild tunes for people with even the most particular tastes. Many people don’t realize this but their bands (or Brands as we might call them) are effectively targeting ultra specific niches.
They’re using marketing principles to create and deliver [...]
“Lightning In A Bottle” Book Review
Written by Robert Kingston
on January 11th, 2007 / 2 Comments / Print this
I’ve just finished reading Lightning In A Bottle (aff) - A book on how to develop great ideas by two consultants at a leading market research firm. I decided to share this now, since many people have a New Years resolution to start a business or launch to a product — BUT this book is [...]
Putting the Competition In Its Place: Market Positioning
Written by Robert Kingston
on December 28th, 2006 / 15 Comments / Print this
You might recall, a little while ago, we asked you to submit questions to us about marketing and branding. Chris Lee, from Holy MoLee Wedding Photography did just that and has inspired me to discuss how you can compete in highly saturated markets.
Sure there are lots of profitable niches out there, but how do you [...]
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