What’s Your Definition of Success? Stepping Back & Re-Focusing

What’s your definition of success?

What steps do you need to take to reach the pinnacle of success?

Those answers will be different for everyone but the important thing is to revisit these answers every now and then. What we considered important or successful back in our 20’s will most likely be different now that we’re in our 30’s.

If you have a family, are you spending enough time with them and developing a close relationship or are you driving yourself into the ground, working 16-hour days?

What do you want your closest friends and family members to remember about you?

… How much you worked?

… How much money you made?

… Or how much time you spent together and the happy memories you created?

A few years ago I purchased a website called Small Business Branding.

This site was already successful in terms of having thousands of readers and I earned money from onsite advertising but I had dozens of new ideas of how to expand its reach and make even more money.

So I went about writing business articles and recruiting guest authors who helped me craft content that any small business owner could use. I had a virtual assistant on staff to handle the advertising placements and small technical issues.

But something just didn’t feel right.

After some time I lost interest in this topic and it became more and more difficult to create my articles. I found myself procrastinating about doing certain tasks but at the same time I had to force myself to work because of the monetary investment I had made when I purchased the site.

It was then that I realized that my ideas of success had changed. By many standards, I was successful because I had a website making good money.

And yet, the work wasn’t making me happy anymore.

Why should I use money as the only standard of success?

So I sold Small Business Branding and began to focus my attention on MYSELF.

When was the last time you really thought about what you wanted in life and if you were happy?

It’s one thing to answer the questions and dream about your perfect life but it’s something else entirely to TAKE ACTION and make that ideal life become a reality.

I really focused on strengthening my faith and spending more time with my children. I wasn’t the mom who was glued to the computer everyday; now I was more relaxed and the mom who loved to play games and laugh with my kids.

It’s very cliché to call your self-discovery a “pathway” or a “journey” but that’s the only way I can accurately describe it. Just because I sold Small Business Branding didn’t mean that I was giving up an online business.

My mind was still churning out ideas so I created Click Create Share.com.

Yes, it’s a website and yes, I still write business articles but it’s geared more towards those who have a calling in their lives.

They are not striving for the almighty dollar but are working to make money to help others.

Instead, they have a message to spread, a passion to help others, and I can help them by providing comprehensive marketing advice that will help them tell the world about their mission.

Now I wake up raring to work.

Knowing that my own mission is more authentic to who I am made all the difference to my own mindset and focus.

There certainly is nothing wrong with making money because we all need a place to live and food to eat; but the difference is my new audience is not driven by money.

They are driven by their God-given passions.

Does this mean I’m excluding those business owners who want to earn lots more money? Certainly not. I still plan to share my own business experiences and the marketing advice is almost the same, no matter who your audience is.

Now I’d like to leave you with an interview I did recently with a 20-year-old CEO.

I loved speaking with her because her excitement was contagious and she reminded me of myself at the same age. I was only 21 when I opened my first retail store and over the years that one store grew into 5 different retail locations.

This real-life experience and knowledge is what I hope to share with you at Click Create Share.

You’re Never Too Young to Start Your Own Business, Says 20-Year-Old CEO

With the tough times and in a competitive job market where recent college grads have difficulty finding work, Adylia-Rhenee decided to cut to the chase and create her own job while still in college.

Why did you decide to start your own business?

To be honest, I have never thought about anything else. I never knew exactly what specific field I wanted to go into but I always knew I wanted to be my own boss.
A year ago I wanted to be able to put my passion of philanthropy, inspiring and uplifting people into a business. That is what I did and how I got Yhorlife.com

Were you nervous at all because of your age?

No, because from my schooling I felt completely competent. I went to a prep-school since the age of 4 where the structure was all about taking the students from “dependent to independent learners.” I prepared myself that other people might not receive my age as positively but that is something I could not control or focus on.

Did your family & friends support your decision?

I only told my family members initially that I wanted to start a business. They were very supportive because they knew that if I focus on something I will work hard to achieve what I have set out to achieve.

Please tell us what Yhorlife.com is about.

Yhorlife.com is where people can join together and focus on a positive direction for their lives. It’s for people who imagine a world where intelligence, creativity, and hard work is recognized, celebrated, and rewarded. That reality would uplift everyone to inspire to be better, and be the best that they can be.

To have a life where you are in control and aware of your choices. Yhorlife.com is the answer. We believe it’s your life, take control of it.

We are an online community that celebrates hard work, shared values , and offer sound advice to those searching for a higher standard. As a member you have access to articles, interviews and discussion designed to solve problems, build relationships, empower, and have fun in the process. Industry experts, men and women of all ages provide a variety of perspectives in life, relationships, careers, entrepreneurship, education, parenting, and more.

Tell us about how your company gives back.

Yhorlife.com gives 10% of the membership proceeds to the Dreams of Simon Bolivar Foundation which supports the children and craftsmen of Grenada, Nicaragua. I choose Nicaragua because about 4 years ago I was on vacation with my family in Grenada, Nicaragua.

I was walking around and this boy about 8 years old whittled me a grasshopper from a banana stem. I didn’t have any money to give him but he didn’t care he just wanted me to have the grasshopper. What amazed me was how happy that little boy was with what appeared to be very little.

That’s why I choose to give back to Grenada, Nicaragua so that the young kids can go to school instead of helping their parents. Providing the craftsmen with tools to continue making incredible jewelry.

What are your biggest dreams for your business?

I would say that my business makes a difference and inspires people all over the world.

What would you tell someone about following their passion in life?

I would tell someone that before you follow your passion make sure that you can handle giving up some things you love or getting negative comments etc and if a person wouldn’t be affected by other people’s opinions then I would say go for it. To me business is like show business. You have to believe in yourself and your product/ business 120% before anyone else might jump on board. That’s the beauty of the journey so when you reach your goal you truly appreciate everything.

You can follow Adylia-Rhenee’s Journey Here

About Yhorlife.com

YhorLife.com is an online community that celebrates hard work, shared values, and offers sound advice to those searching for a higher standard. YhorLife.com members gain access to articles, interviews, and forums designed to solve problems and build relationships. Industry experts, and men and women of all ages provide a variety of perspectives on life, relationships, careers, entrepreneurship, health, parenting and more.

Adylia-Rhenee Gutierrez decided to start Yhorlife.com to develop a community of shared ideals – a society comprised of people who want to reward hard-work, determination, intelligence and ethics.

“I wanted to start Yhorlife.com to remind people that there are others who are looking for smart, dynamic content that can impact their lives in a positive way,” says Gutierrez, who was born and raised in Los Angeles and now resides in Philadelphia/ tri-state area, where she studies finance at Temple University.

“When you surf the web or watch television today, you get the sense that our society is being dumbed down. Celebrities who are famous just for being famous are glorified and are now outnumbering the true heroes impacting the world in a positive way.”

Show Us How You Built Your Brand

Between the multiple expert authors, we have written a lot about ways to help you brand your business. Lately, I’ve developed a keen awareness that our readers (that’s you), also have some interesting stories to share in your branding journey.

We would love to hear your story. How did you arrive where you are? Did you have to do a painful 180 and re-brand your business? This is a wonderful chance for us (and other readers) to learn from your real life experience. You never know how you can influence someone else and ignite a flame to get them going in the right direction. Are you game?

Here’s what you do. Check out our submission guidelines. If all that’s written there agrees with you, go ahead and submit your story to our help desk. We will then work with you to turn them into a post we can proudly publish. We really look forward to read your submission and hope to develop a healthy exchange of ideas here at Small Business Branding.

Go ahead! Show us how you did it.

Photo by furiousgeorge81

How To Untether Your Business And Work Anywhere

It is almost strange in these days of wide spread smart phone adoption that we are talking about this because some days, it seems to me everyone is ‘mobile’. Yet, judging from the questions and comments we receive, I am proved wrong and so I’d like to share some thoughts on how I made gradual changes to my business so now, I no longer have to be in my office and at my desk all day long if I choose.

Before going too far I must say that not all businesses or entrepreneurs require, want or can be mobile. If you own a wedding cake business, obviously you can’t work from anywhere. However there are parts of any business that could be.

In our business, I do a variety of things. Some examples are blogging, writing guest posts, appearing on web casts, creating written and video content, fixing or tweaking web sites and of course application programming.

At this point in time, I still have not found a good way to program or fix web sites on the go. The reasons are varied but it is largely because there are certain programming environments I need to have access to that just aren’t available on a mobile device or if they do it’s plain uncomfortable. Give me a power house desktop and multiple monitors any time for that kind of work.

However there are plenty of other areas where I can implement mobility. Like, content creation, communicating with customers and followers on social networks or email, brain storming, project planning, team management. You get the idea. These are things you just don’t have to do in the office or for that matter need a computer to accomplish.

With that in mind, I started looking for tools that can help me write, brain storm, communicate and manage from anywhere.

One of the first things I purchased was not a smart phone surprisingly, but a Livescribe pen. If you didn’t have to be in touch with anyone at all this pen alone would suffice. It has really been great. Here is a short list of some ways I’ve used it:

  • Record conversations with clients as we went over their web site and hashed out wants, likes, changes
  • Write articles for distribution, affiliates and blog posts at the beach
  • Brainstorm new projects, company direction and focus at the park
  • Wrote standard operating procedures including sketches etc to share with helpers so they know exactly what I want and how I want it done
  • Record and note important points listening to an MP3 while traveling

The next thing I did, was to consciously seek out and utilize tools that are not desktop bound and when I say desktop I also mean laptop. I’ve never really been a fan of laptops and would much rather not carry one if I can carry something many times lighter and smaller.

Back to the tools, when choosing them I also made it a point to ensure the tool has either a mobile app or mobile interface. While I placed a high value on this, it was not entirely necessary depending on what the system is because if the program is accessible online, most modern smart phone browsers can handle it. Here’s a rough list of what I ended up implementing:

  • Our payment system was not a problem because we already utilize a web based shopping cart and set everything up for automatic delivery. For the service portion of our business, we used Zoho Invoice which is also web based and we will soon be switching to another script also web based but installed on our servers.
  • For emails, I put our domain on Google Apps that allowed me the use of Gmail, Google Docs and other applications under our domain name. This actually took care of more than just emails but document sharing and calendars.
  • When it comes to task and project management, I specifically seek out web apps that can be tied into Google Apps. I’m still moving back and forth between a few solutions with no concrete decision which yet but as of now, it’s a close race between ManyMoon and GQueues.
  • In other areas, I chose Evernote and Dropbox.

Lastly, I upgraded my phone. While I’ve always had a smart phone, I felt it was important to switch to a different platform that offers more current and popular apps and also one that the tools chosen above supported. Because I made sure the tools I used had mobile options in the step above, this part was like riding downhill. It just ‘fell in place’. All I needed to do was to get and install the mobile apps.

Somewhere along the way I also added a tablet. It does not get as much use as the phone though. And now, I have everything I need to stay productive no matter where I am and even at very short notice. A wonderful example was when my husband asked me to accompany him on several trips to a nearby city these past 2 months. Without having to think too much about it, all I needed to do was pick up the phone, my Livescribe pen and notebook. I’m good to go.

Have you gone mobile too? What do you use most? Do you like it? Do share use the comments space to share.

Accept Credit Cards On Your Phone or iPad

People have been wanting to process credit card payments on the go for years. I still remember the applications and hardware that you have to have before.

As with anything, new technology makes it lighter and easier than ever. Take Square for example. It is a small little card reader that you plug into your phone or iPad.

When you sign up for an account with Square,  you will get the card reader free in the mail. Then you can start processing payments. There are no monthly contracts or fees or merchant account involved. They do take a cut out of each payment and card swipe – that’s to be expected.

Supported phones or devices are iPhone, iPad, iPod touch and selected Android devices.

Learn From Others’ Split Testing Results

In my last post, I made a strong case why you should start testing right away – so you have time to build data. But if you really need to refer to data that you don’t have, one of the next best things you can do is – look at other people’s testing results.

One site where you can look at what other people have done, their results and also figure out what to test on your own sites is ABtests.com. You can see the results of ad click through tests, landing page tests, sign up or registration tests. Or, if you’re in the mood for sharing, you can also upload your own test results.

Just Start Tracking Now

We all know metrics are important. You need to know which ad is pulling sales, which emails are getting clicks and so on. But sadly, many people I talk to still don’t track their efforts. When they finally need to come up with some data to make decisions, woo an affiliate or show results, they don’t have it.

I have a feeling it is because people feel intimidated. ‘Tracking’ sounds so complicated and so technical they are afraid it will take so much time technical know how so they don’t do it. I’m here to tell you, it can be as easy as sending an email. This is particularly true if you use a system like WordPress to manage your website.

We use Pretty Link Pro. It is a plugin that can automatically create ‘short’ links for all your posts. But you can also create short links for anything. Including links you want to include in your emails. Because these shortened links are redirects, you can also track them and the plugin has statistics for you to review. Using it is easy. Paste your destination URL and hit create link. You’ll get a new URL that you distribute. Any traffic going through that is tracked.

If you don’t use WordPress, you can also use third party services like Linktrackr.

But my point is this. Track everything and track it now.  This is a hard lesson I learned. Tracking or any type of data collection is time based. Which means, the information it gives you gets better or more accurate with time. The earlier you start, the better it is for you.

It doesn’t matter if you’re ready or not. Every email you send out, every link to a product or affiliate recommendation or anything that is important to you – use a tracking link. You may not know what you want to use it for just create a tracking link and pass all your traffic through that link. What is important is, you are collecting data.

When we started tracking, we did just that. We weren’t sure how we were going to use that data or even use it at all. But you know what? When we needed it, it was right there waiting for us. Some links, we didn’t even look at until 2 years later and by then, the data was much more reliable and the fact that we have a history to compare with, was priceless.

Yes, eventually you will learn to track things in finer detail and have specific trackers for more definite things. However, in general – there’s no better time to start than now.

Compliances As Brand Stars!

compliances Compliances of every sort are viewed as good and bad depending on your perspective. In every case there are costs associated with them. They’re usually meant to protect something or deliver some assurance of quality.

Being compliant while mandatory, is a great opportunity in branding. Informing your compliancy among your stakeholders assures them of your leadership profile. Some eco-compliances deliver a sustainability story that you can capitalize on. Your small carbon footprint for instance provides a great story for your customers to tell. It benefits them to have suppliers who are compliant. It rubs off on them. Naturally it is beneficial to continually look for good news to tell about your company. Compliances are often forgotten. Use them as branding flags to wave at your marketplace.

Let’s say you must adhere to a total of five compliances – why not develop a symbol for the group and maybe market them as your “Five Star Quality Program.” At the very least, people will be curious as to its makeup. Branding encourages creativity. Step away from the norm and encourage creative thinking among your team. Simply following the leader isn’t a story i’d be proud of.