In the past, my experience with story-selling books and courses have not been great. This could be my own mental block. In my mind, you’re either a story-teller or you’re not. And, I think it’s not that easy to teach people to become story-tellers. It’s a challenging skill to master.
As you can imagine, this made me quite skeptical when I got a review copy of Sell With A Story by Paul Smith. This is not Smith’s first book on using stories. He also authored Lead with a Story and Parenting with a Story, but I’ve read neither. This is my first introduction to his books.
Overall, I enjoyed his writing style. Simple and easy to follow. I also loved the format of the book which is more like a workbook. There is “homework” at the end of each chapter which is very helpful. I appreciated the many examples and how he lead me through the methods of identifying what’s a story and what’s not. It was clear, and it clicked for me.
Then I got to the part where we were to create a short, concise story to introduce ourselves and what we do. Oh boy! This is a challenge because I do so many things. I’ve always failed at creating an elevator speech. Plus, my feeble attempts using a story as an introduction always seem to drag on.
The example he used to teach how to create this intro story is super helpful. Using that, I believe I now have a simple, direct and short intro story. It’s still a little rough at the edges but definitely a lot easier to tell people what I do without their eyes glazing over. Because… you know, tech tends to do that.
The target audience for this book is sales professionals. Not so much digital marketers, or entrepreneurs. Still, I found it pretty helpful to craft easy to understand, engaging stories in explaining complex things. I think it can be quite helpful for writing blog posts too.
The book is scheduled to release September 2016 but you can get a copy now.