Are You Living Your Calling?

It’s Monday. Are you excited to get going? Or are you dreading the grind? Are you passionate about what’s you are about to create this week? Or is work your enemy?

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Don’t love your comfort zone too much. Security is over-rated. Don’t settle. Do not be that person who regrets not going after their passion on their death bed.

Now is the time. Decide to do it now. Whatever it is. If you’re ready to start a business, do it today! Here’s one to get you started. “Launch A Profitable Podcast“.

Rise Again, Every Time

A little reminder and encouragement. Business building is hard work. You probably have more failures than you care to admit. Just remember to rise again. Every. Single. Time.

What’s Blocking You From Business Success?

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Do you take time during the summer months to evaluate the business goals that you set at the beginning of the year? If you feel like you’ve become stuck, you’ll want to check out this article to discover what hidden blocks might be keeping you from achieving the progress that you’re hoping for. You’ll also take away some great action steps to get you moving in the right direction.

Re-Branding? Here’s What NOT To Do

A big part of small business branding is clearly and concisely communicating what you offer. When people ‘get’ you, they less likely to forget you. They may not recall you right away, but when they do, they recognize what you do instantly.

The Story of a Horribly Executed Rebranding

Photo Credit © Depositphotos.com/konstantynov

Have you ever heard or participated in a conversation that goes something like this?

“Do you know Sarah Brown?”

“Oh yeah! She’s that interior decorator who specializes in vintage decor.”

If you were Sarah, you should be very pleased because people can put your name, profession, and specialty together. On the flip side,allow me to share a story about Valerie (not real name).

I’d known Valerie for years. We travel in the same circles online. Because of that, I didn’t expect to have a tough time looking her up.

Since she had a pretty common name, a simple Google search didn’t work. Usually, in this situation, attaching the person’s profession, industry or job title to the search helps tremendously. I thought I knew what her business was but after several failed searches, I realized I had no idea what she does!

The next step was to look her up in the forums and groups we participate in. To my surprise, all the searches turned up empty. I had to really dig in. After lots of attempts and finally finding her, I realized the reason it was so difficult, was because she never signs her posts with her real name. She also used a nickname that didn’t have anything to do with her business or name.

Sadly, that wasn’t the end of the story. The website in her signature was very old. It was clear from the look of the site that she no longer offered those services anymore. There was no link to direct me to what she might be mastering today. Through some miracle, I found a newer website of hers. It was a completely new business that didn’t have much to do with the old one.

A few months later, Valerie surfaced again and this time, she was announcing yet another brand new business. Again, she said the old business (which was the newer one) didn’t fit her anymore. The latest business venture wasn’t even close to the last one – again.

Needless to say, I was very confused about her brand. If she even had one at all. My original intention on locating her was to figure out if she was a good candidate for me to refer prospects. No surprise, the conclusion was a big no.

This isn’t saying you can’t re-invent yourself. Sometimes, it takes a few tries before we “find ourselves”. And, as entrepreneurs, it is common for us to move from one interest to another. However, most re-inventions remain within the same industry and the most successful brands attempt to stay true to their core offerings. Should you absolutely need to do a complete makeover, get professional help. If you can’t afford that, ask seasoned entrepreneur friends.

At the very least, leave a message on your old website. Tell people why and how you can now better serve them – if the audience overlaps. Give them a way to reach you at your new site. Have a plan to wind down the old website so as not to confuse more people going forward.

Finally, try not to re-brand as often as one changes clothes. That’s not a good way to build any business. It is terribly confusing and only makes you look unreliable.

What You Should Know About Handling Taxes

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Many people hate taxes and record keeping. They don’t want to think about numbers, software and paperwork on top of their daily business activities and other responsibilities. But despite the dreariness of it, every business owner should take the time to at least learn the basics in order to be sure that their business is on the up-and-up. You’ll be thankful come next tax season!

Developing Positive Mental Processes

Developing Positive Mental Processes

Some people just seem to glide towards success while others get stuck in ruts, often of their own making. Take stock of your mental thought processes and see where you can make improvements. This helpful motivation flowchart  really breaks this down and keeps things simple. As you may already know, success is really all about your attitude and how you handle obstacles but a visual reminder can be a big help.

{Free} Printable Content Calendars for Instagram & Pinterest

{Free} Printable Content Calendars for Instagram & Pinterest

If you’re active on Instagram and Pinterest, it’s important to be on top of trending topics and hashtags to make the most of your visual marketing strategy. These printable content calendars for both platforms are excellent to print out and stick in your business notebook to refer to throughout the year as you plan out your social media calendar.

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To Cultivate A Responsive List eBook (FREE)

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Launch A Profitable Podcast

Discover how to start your own podcast business, leverage it to grow an existing business, grow your influence, and more.