How to Improve Your Local Search Rankings

 

How to Improve Your Local Search Rankings

If you have a brick and mortar business, you have probably wondered how to improve your search rankings so that customers can find you quickly and easily. No business owner wants to be on page 3 of search results. The subject of improving your SEO can be pretty overwhelming but this article gives you three simple steps (along with helpful visuals) to help you improve your Google visibility.

How To Stop Learning And Start Doing

I’ve been involved in many entrepreneurial communities since 2000. From good old fashioned forums, to the latest trend – groups on Facebook. I’ve seen plenty of people pass through the doors. Some have gone on to build amazing business.

Some, never seem to launch, even when they’ve been around for years. Sometimes, it’s because people just don’t know what they want to do. Other times, they know what they want to do, what kind of business they want to set up and have even started the process, and yet… nothing.

I can’t even count how many times I’ve heard people say, “I’ve so much to learn” or something along those lines.

How To Stop Learning And Start Doing

Do you find yourself in constant learning mode but have little to show for?

Perhaps you have been told that in order to grow, you must constantly be learning and so, you learn… and learn… and learn.

Want to know a secret?

There’s learning that can be taught. Then, there’s learning that only comes about with experience.

Some lessons never reveal themselves until you do. So without action, you will never learn them. In addition, everyone’s experience is different. Even under similar conditions, there are small differences in your previous life experience, skill level, interpretation and so on, that has impact on what exactly you learn.

Having, coaches and mentors is a good thing. They can give you direction and guidance. They can keep you from going down the wrong road. They can’t however, transfer the exact same experience to you. You have to do.

But, at what point can you stop learning and start doing? Sometimes, it seems like you can’t do without finishing your “lessons” and courses.

Not true.

You can pause learning and start doing at any relevant point of your lesson. You can apply the bits you learned and then return to the lesson for the next steps. Learn and do.

Don’t wait till you’ve sat through a huge lesson or too many lessons. By then you might have forgotten the earlier lessons and have to go back to it again. Learn a little, then do it.

This is exactly how I am consuming and applying huge courses put out on WebCamp by Armand Morin. Each of these are jam packed with information. It’s so very easy to get overwhelmed.

Thankfully, each course is chunked into multiple sessions. Here’s the strategy I use:

  • Watch a lesson, learn, and jot down actionable tasks.
  • At the end of a lesson or any point in the lesson when I feel I can act, I’ll pause.
  • Start doing the first task. This is where the magic of learning on doing begins. Now, I’ll have questions never noticed before. I can either re-wind to re-listen that portion of the lesson, or ask a question.
  • While waiting for the question to be answered, I’ll see if there is a way to do other things around that task, or move to the next task.

Here’s a challenge for you. Before you purchase the next info product, promise yourself to apply the information from the last product you bought.

Currently going through a course? Before you move on to the next lesson or session, apply what you learned in the last session.

It might take you longer to get through a course. So what? There is no award for finishing a course quickly. There are however, big rewards for applying what you learn.

How To Improve Your Time Management Skills

Yesterday’s the past, tomorrow’s the future, but today is a gift. That’s why it’s called the present. –Bil Keane

With technology eating up more of our time than ever, anyone will find this article with simple time management principles to be helpful. You don’t have to read yet another book or watch a webinar; just read and implement these simple steps and you’ll be able to reclaim more hours in your day.

How To Improve Your Time Management Skills

How to Use Periscope To Connect With Your Clients

How to use Periscope to improve client engagement

Have you heard the buzz about Periscope and wondered if it’s the right platform for your business? Periscope has certainly been generating a lot of excitement and many are saying that it’s here to stay along with Facebook, Instagram and Pinterest.

Periscope is a video streaming platform owned by Twitter and has only been around for about three months. Everybody’s talking about it. But like any other new technology it does take a little time and effort to learn how to use it to its full advantage. This helpful article will show you how you can use Periscope to improve client engagement.

How Smaller Brands Can Improve Customer Service

How Smaller Brands Can Improve Customer Service

Offering great customer service can seem like a no brainer for business owners but if you browse sites like Amazon and Yelp, it’s quite easy to find dissatisfied customers. Unfortunately, people are very quick to jump online to voice their complaints but not always so quick to leave good testimonials. This article will show you 10 effective solutions that any business owner can take to improve their customer relations.

Don’t neglect this important aspect of your business plan. If someone posts something negative about your company online, it will diminish your online reputation.

Staying Competitive as a Small Business

As a small business owner the first thing you need to realize is that you can’t and should not even try to compete with big business. Because, when you do that the first thought you have is to try to lower prices. This will never work and you’ll end up out of business. Instead you need to compete in other areas, such as service, value and reputation. As a small business you’re in a unique position to be able to do that. After all, you don’t need to earn billions of dollars to stay in the game like a big business does.

Staying Competitive as a Small Business

Being competitive as a small business all starts with understanding your audience and ends with smart growth tactics.

  • Understand Your Audience – If you’ve heard it once you’ve heard it a thousand times; know your audience. You must know who your audience is and understand them on a deep level in order to be successful as a small business. It’s a huge key to dealing with competition from not only large business entities but other small businesses too.
  • Build Relationships – Marketing for small businesses is more about building relationships than announcing the next sale or the next big thing. The closer you can be to your audience, the more they like you, the more they know you and the more they want to stick with you regardless of other factors that may exist in the environment.
  • Stick to Your Mission – While everything is about the audience it all starts with your mission. Your mission is about what problems you plan to solve for your audience and why you’re the one to do it. If you’ve done the work to create a mission statement that does this, look at it before making any decisions in order to ensure you’re acknowledging your core values. Post it in a visible spot in your office.
  • Manage Resources – Some days you’re rolling in money, others you’re scraping the seats of your vehicle for change for a soda. Banks often don’t give loans to small mom and pop business. Today there are options like Kabbage.com, PayPal Working Capital, and OnDeck.com which will provide short term loans for a fee. This can really help when you need inventory, or to pay your team and are waiting on a big invoice to be paid. You can argue about the high fees, but when It’s the difference between staying in business or not, it can be worth it.
  • Handle Growth – Part of handling growth is to learn how to grow and contract as needed by using smart resources such as software that only charges for what you need, short term loans that you only get as needed, and contractors such as writers, virtual assistants, graphic designers, coders and so forth who only work when you need them on a project basis. You can use sites like Upwork.com and Elance.com to find contractors.

If you want to stay competitive as a small business you need to do all of these things on a regular basis using the data that is available to you based on the analytics you produce from your website, social media sites and marketing initiatives. This data along with your mission, should guide your actions and decisions for your business so that you can stay competitive for a long time to come.

Tips for Using Instagram in Your Business

Tips for Using Instagram in Your Business

Did you know that Instagram is beginning to surpass Pinterest in popularity? It’s become increasingly important for business owners to learn how to use Instagram effectively. However, you don’t have to hire anyone to help you. It’s fun and easy to learn. This helpful article will give you some simple tips and ideas to showcase your Instagram account, keep the interest going as well as attracting new followers.