Do You Sell Hamburgers or Hotdogs?
Do You Sell Hamburgers or Hotdogs? More importantly, do your customers know what you are selling? So you had a […]
Beginners, Blog, Branding
Beginners
How To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise.
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved
Beginners, Business, Marketing
How to Build a Reputation as an Expert with Content Marketing
To understand what content marketing is about, you have to be clear about what you want (and can) achieve with
Beginners, Business
8 Ways To Get More Out Of Your Chamber Of Commerce Membership
There are many reasons to join your local Chamber of Commerce. Some of the obvious ones are networking opportunities, community
Beginners, Marketing
5 Ways to Get More Customers from Your Website
Every small business wishes they could drive more traffic to their website and get more customers. The big question is