Posts filed under Technology and the Web Category

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Top Tips for Starting Your Online Business

Alice Seba Written by Alice Seba
on May 5th, 2008 / 1 Comment / Print this

As easy as it may sound, starting an online business is not something to be taken lightly and does involve hard work. Just like any other business, there are a few important things to consider when starting your online business. Here are six areas that should be top on the to-do list of [...]

The Eyes Have It

Drew McLellan Written by Drew McLellan
on May 1st, 2008 / 3 Comments / Print this

So, you want to create an effective website or blog. Do you know where to put the most critical data? How to design the page to optimize usability? You should know what eye tracking tells us.
Using a combination of complex hardware and data analysis, eye tracking maps a tester’s eye movements across a computer screen [...]

The Internet Levels The Playing Field

Vera Raposo Written by Vera Raposo
on March 22nd, 2008 / 3 Comments / Print this

One of the most intoxicating aspects of the Internet is the power and reach it extends to even the smallest businesses.
For this article I was inspired by Yaro’s post Using The Internet To Grow Your Business. He makes a very good point when he says…
“There is no good excuse for not initiating some form [...]

Why Graphic Design is the Worst Brand Ever

Ed Roach Written by Ed Roach
on February 4th, 2008 / 48 Comments / Print this

Before 1984, graphic design could boast that it was a discipline, something valuable in the hands of a competent designer.
Then came desktop publishing and the graphic design brand started its gradual decline. Today anyone with a computer and a few hundred dollars in software believe themselves to be proficient in the execution of graphic design. [...]

The Full Potential of Direct Mail Campaigns

Brian Whiteman Written by Brian Whiteman
on December 13th, 2007 / 5 Comments / Print this

Direct mail may be a familiar option for most small business professionals. Only a fraction of them, however, leverage this medium to its full potential. The flexibility of its usage, as well the ability to measure results, make direct mail an attractive marketing tool.
Perhaps you are trying to raise awareness about your products [...]

Are Social Networks The Next Big Thing For Business?

Freya Sykes Written by Freya Sykes
on September 20th, 2007 / 6 Comments / Print this

Ok I’ll hold my hands up here and say that in the past I was less than taken with Myspace…even so much as taking to calling it the annoying younger sibling of blogging. To an extent I do still stand by that assessment, but if Myspace is the younger sister then Facebook is the [...]

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