Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
June 5, 2015 by
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]
April 24, 2015 by
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those […]
February 23, 2015 by
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that met with consumers you chose a location that was convenient for them […]
February 12, 2015 by
Reap the Benefits of Using The Cloud In Your Business
Running a small business has so many things to consider to be profitable. Keeping expenses down is just one of them. By using The Cloud rather than expensive hardware, you can save money by keeping your data in The Cloud which also allows you and your team to work together seamlessly on projects. These are […]
February 6, 2015 by
5 Things That Determine Your RETURN On Investment?
When companies of any size spend money they expect (or at least) hope to get a rerun on that investment. It’s not too much to ask. Of course the trick is to determine “what” will bring in the greatest return. You have to be honest with yourself and recognize that that return isn’t always about […]
January 18, 2015 by
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using advertising channels such as bill boards, transit, radio, TV and public relations. Once a consumer got wind of the brand that […]
