Claim It! Own It! now Promote It!
It’s time your brand got out from behind that inspiring advertising slogan and actually stand for something. A large part
Branding, Business
October 2011
Business
Big, Big, Big, Big… Small!
There is a commercial for the Smart Car – a tiny two seater – that has all kinds of people
Branding, Business
It’s Time To Step Up Your Game
The passing of Steve Jobs this week got me thinking of another iconic American CEO who was also loved by
Branding, Business
The Wrench Is The Key!
There is not much point in addressing your corporate brand if there isn’t the will to implement the strategy developed.
Marketing
How Well Are You Reaching Out to Bloggers About Your Brand?
When it comes to online marketing, one of the best ways to organically reach out to web users is by