The Spirit of Your Brand = Secret to Your Success

What do the city of New Orleans; street psychics and your small business have in common? Give me just a few minutes of your time, trust that eventually I will get to the point, and hang with me here. Oh, and you might want to grab a snack too. New Orleans has always been one […]

Woo Your Crew Part Deux – Why Time isn’t Your Nemesis

“Lost, yesterday, somewhere between Sunrise and Sunset, two golden hours, each set with sixty diamond minutes. No reward is offered, for they are gone forever.” ~Horace Mann Funny thing about time. They say it waits for no man. It seems to expand and contract. Like it has a pulse and a life force of its […]

Online Networking & How to Woo Your Crew

Evangelists. Ambassadors. Friends. Fans. Maybe you call them your posse, your crew or your team. Whatever you refer to your network as, if you’re not conversing online, nay – if you’re not blogging – you’re missing the boat! There are tons of great articles out there about how to use a blog to gain cred […]

Writing for WOM & Branding the Croc Hunter Way

OK, this article serves dual purposes. I originally intended to write about why marketing your business with article submissions to online databases such as are crucial to generating buzz about your biz. Was going to tell you about the fact that I’ve only submitted four articles since June. The combination of all four have […]

Savvy Marketing or Sour Grapes?

Being the solo-female voice at SBB, I thought I’d go ahead and get my first chic article out of the way. Michele Miller, (genius marketer, who happens to be female) recently commented on Brown-Forman’s Little Black Dress campaign, a collection of wines targeting women. BF’s Little Black Dress is three “feminine favorites” (their words) – […]

Talk is Cheap, Buzz is Vital, Viral is Worth it and WOM is Where it’s At

Thought I’d share some resources I find valuable. If you are not already aware of WOMMA, Word of Mouth Marketing Association, you should be. Here’s the deal…working in a small business bubble, we need all the WOM we can get, and we need it to spread like wildfire. WOMMA hosts conferences, sends out e-zines, blogs, […]

Major League Baseball – Models Major Brand “Experience”

Went to the St. Louis Cardinals baseball game this weekend. Oddly, I couldn’t stop thinking about the genius brand marketing I was witnessing. Obviously small business marketers don’t have major league budgets, but we do have major league creativity and passion. Let’s take a page out of the big leaguer’s playbook and apply it to […]

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