Do You Have a United Image?
I flew into Chicago recently, which is a hub for United Airlines. There were loads and loads of United planes […]
Branding
Branding
Branding, Business, Marketing
Do a Quick Brand Check
Consumers are exposed to over 3,000 marketing messages a day. TV spots, radio ads, billboards, logos on t-shirts, packaging labels,
Branding, Business, Marketing
What Makes You So Special?
When speaking to businesses about their brands, the most intriguing part of the conversation revolves around differentiation. What sets them
Branding, Employer Branding, Marketing
You Cannot Brand Your Business in a Vacuum
Branding is something you must do with your eyes looking forward, behind you and side-to-side at the competition, customers, partners
Branding, SEO & SEM
Branding Your Business Through SEO
Here is an interview I did recently with with Joe Balestrino of www.MR-SEO.com: Kevin: How did you come up with
Branding
Branding 101: Branding Basics to Help Your Business
As I’ve said many times before – you have a brand whether you like it or not. What you can
Branding, Marketing
What, Me Worry About my Product Name?
In the most recent edition of Inc. magazine, which arrived in my mailbox this week, I noticed a review of