What Makes You So Special?
When speaking to businesses about their brands, the most intriguing part of the conversation revolves around differentiation. What sets them […]
Branding, Business, Marketing
Branding
Branding, Employer Branding, Marketing
You Cannot Brand Your Business in a Vacuum
Branding is something you must do with your eyes looking forward, behind you and side-to-side at the competition, customers, partners
Branding, SEO & SEM
Branding Your Business Through SEO
Here is an interview I did recently with with Joe Balestrino of www.MR-SEO.com: Kevin: How did you come up with
Branding
Branding 101: Branding Basics to Help Your Business
As I’ve said many times before – you have a brand whether you like it or not. What you can
Branding, Marketing
What, Me Worry About my Product Name?
In the most recent edition of Inc. magazine, which arrived in my mailbox this week, I noticed a review of
Blogs & Blogging, Branding, Business, Personal Branding
What Is Your ‘Argh!! Limit’ And How To Reduce It
Entrepreneurs are by their very nature independent. They are often isolated due to the fact that they are pursuit of
Branding, Marketing
How Brand Centric Is Your Marketing Plan?
So often when I review the marketing plan for my clients, I often notice there is lack of connection between