In Branding, Sometimes Seeing is Believing
In addition to bulletproof key messages and compelling sales/marketing copy, sometimes it can help to develop and promote a graphical […]
Branding, Business
Branding
Branding
How To Put Forward An Effective Brand Experience
The brand experience is as real as the product itself. This past weekend I was on the hunt for a
Branding, Business, Marketing
Why Cause Marketing is Good for Your Business and How to Do It Effectively
In her hit song, I Wish I Was a Punk Rocker (With Flowers in My Hair), Sandi Thom laments being
Branding
Bullet-point Branding
We’ve all seen it. The company that presents itself as a series of bullet points, on a website or a
Branding, Business, Marketing
Your Brand is Your Character – So Don’t Tarnish It
The recent slurs by Don Imus remind us that both bigotry is alive and well in the U.S. and that your
Branding, Business, Marketing
A Guaranteed Technique to Remain the Leader in Your Niche Forever
IÂ don’t know about you, but my partners and I sometimes find it difficult to infuse new and fresh ideas into
Branding, Business, Marketing
Should You Steal Your Competitors Marketing Ideas and Brand Identity?
I recently talked with an old friend a few weeks ago. The last time I talked with him was during