The Near-Sighted Brand
Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing […]
Branding, Marketing
Marketing
Branding, Business, Marketing
Me-Too Positioning gets you Nowhere in B2B Marketing
The other day I was speaking with a prospective B2B software client who needed to better differentiate itself in its
Branding, Marketing
How To Build A Niche Audience.
Does your brand have it’s own niche audience to speak to? I should probably start by explaining that a niche
Marketing
How Well Are You Reaching Out to Bloggers About Your Brand?
When it comes to online marketing, one of the best ways to organically reach out to web users is by
Branding, Marketing
Ways to Increase Online Brand Visibility
The Internet is a competitive space. Since people turn to the Internet to find information about pretty much everything, marketers
Business, Marketing
Content Marketing Blunders that You Must Avoid to Save Your Business
Content marketing is all about generating and sharing content with the people. Businesses can also use it as an effective
Branding, Marketing
Printed t-shirts – the secret advertising weapon
If you are reading this blog, we can safely assume you care about the branding and marketing of your business.