Review: Marketing to the Social Web: How Digital Customer Communities Build Your Business

Marketing to the Social Web: How Digital Customer Communities Build Your Business Larry Weber describes in his updated and expanded Second Edition of Marketing to the Social Web how marketing the social web requires a new way of communicating with potential clients. It doesn’t mean that you should forget everything you ever learned about marketing, […]

Review: ePublish Self-publish fast and profitably for Kindle, iPhone, CreateSpace and Print on Demand

Review: ePublish Self-publish fast and profitably for Kindle, iPhone, CreateSpace and Print on Demand

Steve Weber, the book marketing guru and author of “The Home-based Bookstore”, the No. 1 book on online retailing, gives insight into how to sell your books and ebooks. Ebooks and digital content have become the fastest growing publishing sector for the past five years. The author talks about their importance, no upfront costs for […]

Outsourcing Your Way To Bigger Business

I’m working with a Sweetie, and you can too! 🙂 This is a completely honest review of the service I use, and have used since it launched in December 2007. This is truly the BEST thing I’ve ever done for my business. When building your online business and presence it takes alot of work to […]

How To Make Compliance Branding Work For You.

No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice. These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, safety […]

Brand Values In A Recession

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a model of cultural adaption. He essentially outlines four directions the corporate cultures […]

How Bad Do You Want It?

I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn’t necessarily their personal brand but their passion. Right of the top we put cost on table. “How […]

“Punching IN”- A Reality In Print

One reviewer’s opinion of “Punching In” a book by Alex Frankel. If you’ve ever wondered what it would be like to work at UPS, The Gap, Starbucks or Whole Foods? Well Alex Frankel takes us on an inside journey in his new book: “Punching In”. In 200 pages, Frankel gives you some very good honest […]

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