Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
November 9, 2014 by
7 Tools For Grading Your Content Marketing Efforts
The term “content marketing” is rather broad because it covers a lot of areas from your blog, to free videos you put up on YouTube, to curation – at least that’s what it means to me. That may be why some of us are confused as to what to do. Is putting up a blog enough? Should […]
June 29, 2012 by
Why Maintaining Font and Style is Important for Branding
A successful brand is all in the details. It’s easy to get caught up in designing that perfect logo or snappy tagline for your business, while ignoring the finer points of your brand strategy. Fonts are often overlooked. Many people take them for granted while dashing off e-mails or memos, but underestimate the importance of […]
August 8, 2011 by
8 features of great small business websites (part 2)
In part 1 of this 2-part post I covered 4 features of great small business websites. As a re-cap the 4 features were: They are easy on the eye They are designed around a goal that is measured They are easy to maintain and get support They engage visitors In this post I will cover […]
June 24, 2011 by
How Poorly Planned Design Kills Your Brand
A brand is one of the most amazing phenomenons in business. A great brand is a living, breathing specimen that must be cared for. Even in businesses that aren’t “brand-heavy,” such as non-chain restaurants; graphic design can play an important role in brand perception. A great graphic designer will be fully aligned with your businesses […]
June 16, 2011 by
8 features of great small business websites (part 1)
Only a few years ago small business owners with a website were ahead of the pack. If they had a CMS that ran the website they were seriously ‘out there’. Trust me, I’ve been building CMS-based sites for 5 years and in the early days we didn’t even tell people they were able to update […]
June 10, 2011 by
Steps to Take Before Ordering a Website
There’s a point when your company needs a website and the way you approach this project defines the outcome. There are certain things you do and certain things you need to know before you even start talking to website design companies. Here’s a short list of the steps to take in order to get great […]
