How To Make Brand Difference Sell For You.
I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt
ed roach
Branding, Business, Communication, Marketing
The Convenient Entrepreneur
[Entrepreneur] according to Webster’s dictionary one who undertakes a business venture, taking both control and risk. I would add to
How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors.
Start Your Conversation with Confidence.
I just returned from a successful workshop in San Diego where I facilitated (with a friend Marcia Hoeck). We were
Branding, Business
When All Else Fails, Trust Your Brand!
We all have good days and bad days. What do you do when that stretches to weeks and months? It’s
Blog, Branding, Business, Communication, How To, Marketing
Who Do You Think You Are?
As we head into the new year, do you have a clear understanding of your own personal brand? Are you
Branding, Business
5 Easy Steps To A Better Brand
One: Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is