Author Archive for Kevin Levi

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Keys to Small Business Sales Success

Kevin LeviKevin Levi Written by Kevin Levi
on January 29th, 2008 / 5 Comments / Print this

A small business constantly worries about where its next client is coming from. Without dedicated sales people typically, most entrepreneurs generate leads themselves amidst their multitude of other business functions including servicing existing client accounts. Often without professional sales experience, the small business owner (myself included) would be remiss to turn away some [...]

B2B Branding with PowerPoint

Kevin LeviKevin Levi Written by Kevin Levi
on January 14th, 2008 / 4 Comments / Print this

Branding is an imperative in business today if you intend to make your company stand out from the crowd. Many businesses (large or entrepreneurial) take this to mean a slick logo or a graphically pleasing website. These promotional/branding mechanisms are important and should be considered, however, one of my personal favorite means of [...]

The Power of Business Partnering

Kevin LeviKevin Levi Written by Kevin Levi
on November 19th, 2007 / Leave a Comment / Print this

Regardless of the size of your business or the industry you operate in, aligning your business with complimentary organizations that can help you expand your reach and even your set of offerings can be a highly effective way to succeed, especially if you are a small business with limited resources.
Business partners can serve a multitude [...]

Is Your Brand Brawn Enough?

Kevin LeviKevin Levi Written by Kevin Levi
on November 5th, 2007 / 1 Comment / Print this

A carefully developed brand is similar to a carefully sculpted physique. It must be honed and sculpted to meet desired goals. Like a body builder, a brand needs to be proportionally shaped from top to bottom. In the world of Marketing this boils down to whether or not your brand identity is [...]

The Power of Proofing in Personal and Professional Communications

Kevin LeviKevin Levi Written by Kevin Levi
on October 16th, 2007 / 4 Comments / Print this

When I was in college I took a journalism course called Editing. The key nuance of the class was that your grade on any writing assignment weighed heavily on how error-free your work was. For ever misspelled word or grammatical error, you lost 25% of your score. This is the true point [...]

The Elements Of An Effective Marketing Plan

Kevin LeviKevin Levi Written by Kevin Levi
on September 26th, 2007 / 12 Comments / Print this

I believe one of the single most critical components to any comprehensive business plan is the Marketing section. I mean, regardless of how great your product or service is, no one will buy it if you can’t effectively target and reach your prospective customer base.
In my many years of PR and Marketing Communications, I [...]

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