Posts filed under Beginners Category

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5 Tips To Branding A Powerful Presence

Ed Roach Written by Ed Roach
on June 17th, 2008 / 7 Comments / Print this

If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand - CONSISTENCY. One area [...]

How Word of Mouth Affects Your Brand

Vera Raposo Written by Vera Raposo
on June 11th, 2008 / 3 Comments / Print this

“Word of mouth is the most powerful form of communication and marketing out there.”
- Mark Hughes
Word of mouth marketing is often confused. It all boils down to getting people to talk about your company. It’s the water cooler chatter over that great new Amazon.com product, the after the Super Bowl blogging about [...]

Hey pal, can ya gimmie a boost up?

Ed Roach Written by Ed Roach
on June 8th, 2008 / 6 Comments / Print this

When were kids every day was an adventure. The neighbourhood was filled with other kids our age and we played different games all the time. We climbed trees, ran short-cuts through other properties, raided fruit trees - all kinds of kid things. One thing that was consistent was our reliance on one another. There [...]

How to Crack the Opportunity Puzzle?

Ed Roach Written by Ed Roach
on June 2nd, 2008 / 4 Comments / Print this

I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that [...]

Must Have Marketing Materials

Vera Raposo Written by Vera Raposo
on May 29th, 2008 / 3 Comments / Print this

While there’s no such thing as a one size fits all marketing strategy – each strategy must be designed around your specific target audience, business model, and the size and goals of your company. That being said, there are several tools which every business must have in their marketing toolbox.
Marketing Material Must [...]

Home Business or Brick & Mortar?: Make Your Choice

Alice Seba Written by Alice Seba
on May 28th, 2008 / 2 Comments / Print this

You’ve always dreamed of owning your own business, being your own boss and living the good life. You’ve got the perfect idea for a business and you’re ready to run with it. Now the question is should you create a home-based business or a traditional brick-and-mortar business?
Here are some tips to help you [...]

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