Get Connected With Your Customer

Recently I posted on Emotional Intelligence and thought I would follow up with some ideas on staying connected with your customers.

The advantage to being an internet entrepreneur is you earn money around the clock. Technology enables you to bill and even respond to people while you’re sleeping, hanging out with your family, planning your business and simply enjoying life. However, in order to earn money around the clock and build your business, it’s important to be connected to your customers around the clock.

Here are seven tips to be connected to your customers online 24/7.

1. Automate blog posts – Blogging is a great way to connect with your audience on a very personal level. Unlike articles, blog posts can be written in first person and create a connection no other medium allows. The great thing about blog technology is that you can write your blog posts in advance and schedule them to be posted each day, thus enhancing your customer contact.

2. Incorporate RSS – RSS technology enables customers and website visitors to subscribe to your online content. You can utilize RSS for your website and blog to notify your audience each time new content is added. It’s a great way to connect to your customers on a regular basis.

3. Automate Twitter posts (but don’t forget to interact too).
Twitter is a handy social marketing tool because it can also be set up to post on Facebook. And with one of any number of tools, like Seesmic, you can write your posts in advance and schedule them just like a blog. This give you double the opportunity to market your new content, promotions and business-related news, and also provides you with an ongoing opportunity to connect with your customers around the clock.

4. Consider outsourcing 24/7 customer service if you sell products. Customer service is a valuable tool if you sell products. It enables your customers to ask questions right away and enhances the possibility that they’ll actually make a purchase. You can outsource this type of customer service or utilize a software solution. Services like Live Chat have improved conversion rates for some businesses by as much as 20%.

5. Autoresponders for inquiries. There’s nothing more frustrating for a customer than to send a question or comment and not know whether your comment has been received. Autoresponders can be set up quite easily to confirm receipt and to let your customer know how soon they’ll be hearing from you. It’s just good business to respond to customers immediately and autoresponders enable you to do this even when you’re away.

6. Autoresponders for purchases and opt-ins. Another great use for autoresponders is to set up thank you messages for purchases and opt-ins. Let your customers know you appreciate them automatically. You can also use this opportunity to up-sell or to provide more value by offering them something like a coupon on their next order. You can set up a series of autoresponders to be emailed weekly to stay in touch with customers too.

7. A consistent flow of valuable information. While e-newsletters have diminished over the past few years as blogs and social networking has taken off, newsletters, report clubs, and a consistent flow of valuable information is still appreciated by your online customers. Consider using regular emails to stay in contact with your customers on a regular basis and provide them with content and promotions they’ll appreciate.

As the internet becomes more and more competitive and customers become more and more demanding, it pays to be available to them 24/7. Use technology to help you get the job done. A bigger, better bottom line will be the reward.

What’s Your Attitude?

Do you happen to have a bad attitude towards your business? Is it not getting you where you want to go — right now? What’s your Attitude?

Here’s the definition of attitude: position or posture of the body appropriate to or expressive of an action, emotion, etc.: a threatening attitude; a relaxed attitude.

According to this your attitude is directly reflected to your body posture or position. It’s like my husband said to me tonight, “Hun, what’s wrong? I can tell you’re upset.” I said nothing about being upset, but the way I was sitting tonight on the couch made him think something was up.

At the same time, I never said anything about being upset but I recognized that I was very tired tonight. He could tell by my body language that I wasn’t feeling my “best.”

How does your body language translate to  your workplace? What vibes are you giving off? I honestly thought I was in not that bad a mood tonight, but I guess I had a tad bit of attitude.

I was browsing over at Ed’s blog tonight and was reading about his take on Attitude — check it out, it will make you smile. It’s a fun way to look at it.

The Importance of Emotional Intelligence in Small Business Owners

Have you ever wondered why some very smart people don’t do so well in business? And how other people with moderate intelligence succeed beyond their wildest dreams?

A lot of success has nothing to do with standard intelligence but rather with what’s called Emotional Intelligence (EI). Emotional intelligence, according to Merriam Webster, “describes the ability, capacity, skill or, in the case of the trait, to identify, assess, and manage the emotions of one’s self, of others, and of groups.”

Or put in layman’s terms, emotional intelligence is the ability to recognize, understand and work with your own emotions and the emotions of others. It’s intuition, compassion, empathy and the ability to analyze these emotions successfully that can make or break a small business owner’s success.

For example, negotiation often takes the ability to listen, to understand where a person is coming from, to put yourself in their shoes so to speak, and then to come up with a creative solution that results in a win/win for both parties. This can’t be accomplished with book knowledge alone – it requires emotional intelligence.

Emotional intelligence also helps you understand, anticipate and navigate the expectations of those around you. This is helpful when dealing with customers, prospects, vendors, business associates and even employees and contractors. If you can help the people around you feel appreciated by anticipating their expectations and managing them before they’ve even realized, then you’re way ahead of the game.

For example, if you’re able to discern that your particular target audience has a longing to belong and expects or hopes that your business may help them feel that way, then you can create strategies to cater to this like starting a membership site.

Emotional intelligence helps you:

  • Deal with conflicts and problem solving
  • Offer better customer service
  • Hire the best people for the job
  • Trust your business instincts and intuition
  • Listen to others, understand them, and make them feel appreciated
  • Control your reactions to challenges, and stay positive when mistakes happen
  • Market to your customer because you’re better able to empathize with them
  • Write better, more emotionally driven, content
  • Connect with potential partners and build business relationships

Can you increase your emotional intelligence?

Many people think that your intelligence level, whether it’s standard IQ or emotional intelligence, is something you’re born with and that cannot be improved.

Just not true!

Improving your emotional intelligence simply takes a desire to do so. Start paying attention to how people behave, how you behave and react and try to put yourself in other people’s shoes. Learning to empathize is perhaps the best way to begin to boost your own emotional intelligence, and it makes a huge difference in how you do business.

What You Need To Know About Entrepreneurial Burnout

How to Avoid Entrepreneurial Burnout

burnoutEntrepreneurship is a dream for many, and a reality for comparatively few. Though many like the idea of starting a business and becoming their own bosses, it takes a special type of person to succeed as an entrepreneur. You’ve got to have a high tolerance for risk, a healthy self-esteem, and truckloads of motivation. Not every successful entrepreneur is born with these traits, but all must develop them if they do not come naturally.

It takes a lot of blood, sweat and tears to get a business off the ground. That’s why it’s so important for entrepreneurs to have a strong desire to succeed. When the going gets tough, you can’t just call it a day. Few entrepreneurs hit a home run with their first idea. And even those who do invariably experience some bumps in the road before they get off the ground. But they keep at it until they get where they want to be.

This intense motivation and determination is good for any startup. And once your business is out of the startup phase, it can keep it running strong. But it can also have some not-so-positive effects. While hard work and intense focus are required to make your business a success, they can also greatly contribute to burnout.

Burnout has a way of bringing your progress to a screeching halt. It can cause you to run out of ideas and just get tired of it all. Some entrepreneurs have even given up because of severe burnout. It seems that the harder they try, the less they get accomplished, so they think, “Why bother?”

Don’t let this happen to you. Of course you’re eager to get your business going (or if it’s already going strong, to keep it moving forward). But if you’re not careful, you could lose momentum just by trying so hard. The good news is that entrepreneurial burnout can be avoided.

Symptoms of Burnout

If you’re just getting started, or have been fortunate enough to have not experienced burnout, it’s best to take steps to avoid it in the first place. We’ll get to that shortly.

Some entrepreneurs are in the throes of burnout and don’t even realize it. If you’re one of them, it’s important to take action to turn it around quickly.

Here are some telltale signs:

  • You have trouble concentrating on your work, and there’s no other reasonable explanation for it. Certain health problems can cause trouble concentrating, so if it comes on suddenly or is severe, a trip to the doctor might be warranted. But if it only seems to occur when you’re doing something that’s business related, there’s a good chance that burnout is to blame.
  • You long to spend more time with your family or participating in your favorite sport or hobby. We all have certain things that we love to do, and it’s understandable to miss them when you’re spending most of your time trying to build a business. But if it’s all you can think about, it could be a sign of burnout.
  • Your business is causing you more stress than joy. There’s no doubt that starting and running a business can be stressful. Most entrepreneurs enjoy what they’re doing so much that it outweighs the stress. But when the stress becomes overwhelming, it’s important to find a way to refocus on the parts of your business that make you happy.
  • Your creativity goes south. You have trouble making decisions, solving problems and coming up with new ideas. Everybody hits a bump in the road sometimes, but if it starts to feel like a constant uphill battle, you’ve got a problem.

For some, burnout is glaringly obvious. For others, it can be hard to see. But if you have any of these symptoms, or if something about your business just doesn’t feel right, burnout could very well be the problem.

Solutions for Burnout

The best course of action for an existing case of burnout depends on its cause. But the tips that follow are good rules to live by for any entrepreneur. All of these things can help to keep burnout at bay.

Take Some Time for Yourself

One thing that many entrepreneurs fail to do is take time out for themselves. For some, the business practically takes up every waking moment. Others take time to take care of their families or other obligations, but they don’t participate in any hobbies or activities that they enjoy. In either situation, burnout is virtually inevitable.

It’s easy to see why so many entrepreneurs fall into this trap. Keeping a business running smoothly takes a lot of work, and business owners often feel that if they don’t keep at it constantly, they will lose momentum. Some entrepreneurs also reason that because they love being an entrepreneur so much, they don’t need any hobbies outside their businesses.

We’ve all heard the old saying, “All work and no play makes Johnny a dull, dull boy.” Even if your work seems like play because you enjoy it so much, you owe it to yourself to pursue other interests. It you don’t, your life will be out of balance.


Need some ideas? Here are some activities you might consider:

  • Get reacquainted with your favorite sport. If you played tennis in high school, grab a friend and hit the court. If you were once an avid bowler, sign up for a league. It doesn’t matter if you aren’t great at it. The physical activity and opportunity to enjoy the company of others (or in the case of solo sports, have some productive alone time) will do you a world of good.
  • Try out a new hobby. It could be sewing, woodworking, or anything else that tickles your fancy. The point is to try something new. If you like it, buy some supplies and be sure to take time out to work at it at least once a week. If not, keep trying stuff until you find something that you enjoy.
  • Join a club. Most clubs have regular meetings, so you’ll have to tear yourself away from your work to attend them.
  • Volunteer. Volunteering is done to help others, but you also gain numerous benefits from it. It makes you feel great because you’re making a difference in the world. It gives you the opportunity to meet new people and experience new things. And if you commit to volunteering on a regular basis, it can be very helpful in preventing entrepreneurial burnout.
  • Take a class that’s unrelated to your business. Whether it’s in ballroom dancing, learning a  new language or gardening you’ll enrich your mind while taking it off of work for a while.
  • Go to the spa or get a massage. If you need a quick pick-me-up, these activities will do very nicely.

If your life revolves around your business, you’re going to get burned out at some point. Making it a point to regularly do things that you enjoy (and that have nothing to do with your business) will leave you feeling refreshed and ready to get back to business.

Stop Trying to Do It All Yourself

Most beginning entrepreneurs must wear many hats in their businesses. This is especially true if they’re working with a limited budget. Someone has to do the accounting, the marketing, the secretarial work and all of the other things that keep the business going. And when you’re the only person in the company, that someone is usually you.

The problem is, this mindset of doing it all for oneself tends to stick. Even when the business is off the ground and doing well, some entrepreneurs continue to perform every function on their own. Maybe it just doesn’t occur to them that they could hire other people to do these jobs. Or maybe they think they’re saving money by not adding anyone else to the payroll. No matter what the reason, these entrepreneurs end up working long hours and doing tasks that they may not enjoy very much.

If this sounds familiar, it’s time to start thinking about hiring some help. Not only will you save yourself from working so hard, you can also open the door to making more money. That’s because if you pay someone else to handle the tasks that do not directly generate profits, you’ll have more time to concentrate on the activities that do make you money.

When it comes to getting others to do some of the work for you, you have a few options:

  • Hire an employee. If you’ve handled things yourself thus far, one employee will likely be able to take care of all of your grunt work. Don’t feel obligated to pay someone full-time, though. There are plenty of people who want or need part-time jobs, either working a few hours each workday or just a few full days a week.
  • Outsource. Getting professional service providers to take care of certain aspects of your business is not only helpful, it’s smart. Consider accounting, for example. You might be capable of handling it yourself, but a CPA is thoroughly trained in how to do it correctly. By hiring one, you reduce your risk of noncompliance with tax laws.
  • Get a virtual assistant (VA). VAs can perform a wide variety of tasks for business owners. They can take calls, maintain websites, handle marketing and much more. Different VAs have different skill sets, but there’s a high probability that you can find one to handle all or most of the things you need her to. A virtual assistant may work an an employee or as an independent contractor.
  • Take on an intern. Interns work for little or no pay in exchange for on-the-job training. For those who really need to watch the bottom line, getting an intern is a good option. But remember that  this will only work if you’re hiring someone to do something that you know a great deal about.

If you try to take on too many different tasks in your business for too long, burnout will follow. This is especially true if you don’t enjoy all of those tasks, and few of us do. But there are people out there who like them, so why not hand the work off to one of those people? It will be good for your business and good for you.

Just Say No

Entrepreneurs are a helpful lot. They try to accommodate every request, because they want to make a good impression on their customers and potential customers. If that means working longer hours or tackling a project they aren’t particularly fond of, so be it.

That old adage, “The customer is always right,” is true to some extent. If you don’t take care of your customers, you’ll eventually end up without any. But if you cater to their every whim, no matter how unreasonable, you’ll find yourself resenting them, and by extension your business. That’s no way to operate. Sometimes you just have to say no.

For instance, there are some customers out there who expect the businesses they patronize to be open 24 hours a day, 7 days a week. For a large corporation, that’s certainly feasible, but in practice rather rare. Your customers, if they are reasonable human beings, should know that you can’t work all day every day. But some might insist on contacting you at all hours of the night, because they perceive their needs as being so important.

That’s why it’s crucial to set specific business hours. That’s not to say that you can’t work after those hours, or even that you can’t communicate with clients outside of them. But it’s best to require an appointment for anything that goes on outside of your regular business day or work week. It’s also a good idea to maintain a separate phone line for business purposes, so when the work day is over, you can let calls go directly to an answering machine.

And then there are clients who expect you to take on any project they see fit to send your way. Maybe you’re a web designer, and a client wants you to write content for his site. Or maybe you’re a writer, and a client wants you to write on a subject with which you’re just not comfortable. In these situations, there’s nothing wrong with tactfully saying “no.” By all means, suggest someone else who could handle the request if you can, but don’t feel obligated to do these things because the client asked you to. If it’s a client worth keeping, he will understand.

Saying no to customers can be tough, but sometimes it’s necessary. If you do so with respect and help them solve their problems (even if it’s by directing them elsewhere), they will in turn respect your boundaries.

GreenChecklist Reward Yourself

One of the most important things an entrepreneur can do is set goals for his business. Goals help keep you motivated and aid in measuring your progress. And when you reach them, it makes you feel great!

But if you’re not rewarding yourself for reaching your goals, that rush you get from reaching them begins to wear thin. Each victory becomes a little less enjoyable than the last. Pretty soon, you might find yourself wondering just what the point of setting goals is. As a result, you might begin to lose steam.

The solution? Reward yourself for a job well done. It’s a simple concept, yet surprisingly few entrepreneurs put it into practice. If you have employees or contractors, you know that rewarding them for a job well done encourages more of the same. But as an entrepreneur, if you don’t reward yourself, who’s going to do it for you?

Planning a reward when you set a goal serves two purposes. First, it provides additional motivation. If you know you can expect something you’ve wanted when you reach a goal, it gives you that much more incentive to do your best. Second, the reward itself can help ward off burnout. Instead of working solely for the sake of building your business, you’re also working toward something you desire.

In general, the best rewards are not related to your work. Instead, they involve things you enjoy in your personal life. You could reward yourself with a new pair of shoes, a day off, or a trip to the beach. By choosing rewards that have nothing to do with your business, you acknowledge that you’re more than just an entrepreneur. And that’s very important to your success.

Take a Vacation

Many of the most successful entrepreneurs don’t have to be involved in the day to day operations of their businesses. They’ve built their businesses to the point where they can delegate most tasks. These entrepreneurs rarely have a problem with taking a vacation.

For the rest of us, vacations tend to be less frequent. In fact, some entrepreneurs do not appear to know the meaning of the word “vacation.” They might work set hours each week and even take a day off every now and then, but they never take an extended break from running their businesses.

Think about it. If you were working a regular job, you would get some time off each week (usually at least 2 days). And if your employer provided benefits, you would probably get at least a week of paid vacation each year. Even employers that do not offer vacation pay allow workers to take time off without pay, because they know that it improves morale and productivity. As an entrepreneur, you owe it to yourself and your business to take some time off every now and then to recharge your batteries.

And don’t fall into the trap of thinking that you should work during your vacation. While it’s important to be reachable in the event of an emergency, a vacation is meant for getting away from work, not just moving it to a different setting. If you go to the Bahamas and spend the whole time on your laptop, it’s not going to do you very much good.

On the other hand, don’t feel like you shouldn’t take a vacation if it’s not feasible to go anywhere special. Just taking a week off and spending time with family or having fun in your own hometown can counter burnout, too. Keep in mind, however, that it may be even harder to resist the temptation to work when you’re not far from the office.

It’s rather ironic: One of the main reasons people choose to become entrepreneurs is because it offers more freedom than working for someone else. Yet all too often, they get so wrapped up in their businesses that they don’t take advantage of that freedom. If you can’t remember the last time you took a vacation, what are you waiting for? Take some time off!

Do Some Housecleaning

If you’ve ever thoroughly cleaned your house, you know that it’s amazing how much stuff can pile up in a short amount of time. When you clean out the closet, you’re bound to find some clothes that no longer fit or just don’t suit your tastes any more. Look under the bed or in the basement, and you might find supplies for a hobby that no longer interests you. These things can clutter our homes without us even realizing it, and when we get rid of them, we’re amazed at how much space is freed up.

As an entrepreneur, you’ll find that your business is prone to clutter, too. But it doesn’t necessarily come in the form of tangible objects. It could be a service you’re providing that isn’t well received, or a marketing strategy that isn’t working, or a standard procedure that no longer seems to serve any useful purpose.

A cluttered business can be very cumbersome to run. When you’re bogged down with a bunch of things that just aren’t working, it’s hard to put enough energy toward the things that are working to reach your full potential. Every entrepreneur should set aside time to take regular inventory of her business in order to identify items that are just wasting valuable energy.

Here are some things to look for:

  • How are each of your product lines/services doing? Are they profitable, and do you feel good about providing them to your customers?
  • Do all of your administrative procedures provide value to the business? Each one should fulfill some sort of purpose, whether it’s complying with laws or helping you run things more efficiently. Doing things a certain way just because that’s how they’ve always been done isn’t very productive.
  • Do your advertising campaigns effectively reach and speak to your target market? What worked well a year ago might not be as effective now.
  • Are your assets working for you? Some businesses have equipment that’s rarely used that they must use valuable resources to maintain. And some have online resources such as domain names that they aren’t using and probably never will. Unloading these can save you money and streamline your business.
  • Are your employees and/or contractors serving a useful purpose? Sometimes we hire people to do a specific job and then keep them around just because we like their work. But if they’re not contributing to your business, it;s time to find a way for them to do so or send them on their way.
  • Are you over informing yourself? Staying abreast of developments in your field and new tricks and techniques is a good thing. But if you spend too much of your time doing so, you’ll be less productive and more likely to experience burnout. Don’t feel like you have to read every blog or subscribe to every publication that relates to your business.

Once you’ve found the things in your business that aren’t working, you need to get rid of them. Don’t hold onto them unless there is a legitimate reason that you will likely be able to use them at a later date. Letting go can be difficult, but once you’ve disposed of the things that are weighing you down, you’ll find that your business is much more manageable.

Try Something New

When business is good, it’s easy to get stuck in a rut. You might reason that if things are going well, there’s no need to change anything. If it ain’t broke, don’t fix it, right?

So you keep on doing what you’re doing, and business continues to flourish. But after a while, doing the same thing begins to be a chore. You find yourself going through the motions, feeling like something’s missing, but not sure what it is.

Avoiding change is bad for your morale, and it’s also bad for business. Your customers’ needs are constantly evolving. They might keep coming back for a while, but when someone else starts offering something that better meets their needs, they will likely move on. Just like you, they will get bored with the same old thing.

If you find yourself feeling like you’re spinning your wheels in your business, it’s time to do something different. First, get rid of the things that aren’t working as mentioned previously. Then start brainstorming some fresh, new ideas for your current line of products or services, or work on developing something completely original.

You don’t have to launch something new right away. In fact, it’s usually better if you don’t. You need to take the time to do some market research and make sure that there’s a need for it. But simply coming up with new ideas can breathe new life into your business. And if one doesn’t pan out, you’ll probably have enough energy left over to try something else.

An unwillingness to change can be a cause or a symptom of burnout. Either way, it must be addressed if your business is to succeed.

Burnout Isn’t a Sign of Failure

Some small business owners see burnout as a sign that they aren’t cut out to be entrepreneurs, or that they have chosen the wrong type of business. This is rarely the case. Most of the time, burnout comes from overworking yourself or focusing your energy in the wrong areas.

It’s important to realize that every entrepreneur feels a little burned out every now and then, even those that own highly successful businesses. If you were working for someone else, doing something that you love, chances are good that you would still feel a bit disinterested every now and then. The fact that you’re running a business of your own and enjoying the benefits of increased freedom and income potential doesn’t make you immune.

When you start feeling a little overwhelmed, don’t beat yourself up. Do something about it. If you sit down and evaluate your business carefully, the problem areas will reveal themselves. If you’re having trouble identifying them yourself, talk to a fellow entrepreneur or a business coach. Someone outside of your business will be better able to look at things objectively.

Entrepreneurial burnout is no reason to give up on your business. In most cases, it is easily cured. As long as you don’t let it go too long, it won’t do irreparable damage.

5 Tell-Tale Signs That You’re A Bookshelf Brand

“A Bookshelf Brand” – it sounds like it might be a compliment doesn’t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but I’m referring to brands that are inactive for any reason. You might be a bookshelf brand if:

1: You have no idea what your brand values are, let alone understand whether management’s values compliment them or not.

2: You’ve actually gone through a branding process and the report is gathering dust on that bookshelf. You’re a planner not a doer.

3: You’re not actively marketing yourself whether that is online or off line. You allow your competition to define who you are.

4: You’re not controlling your brand image. No consistency in your image is costly and confusing.

5: You have no compelling story to tell. Your brand stands for nothing and just follows the lead of the competition. Lost in a sea of sameness.

The answer – Take those books off the shelf and get your brand happening. Tell a compelling story that will resonate with customers and get them to consider you beyond price. Stop thinking about branding and start doing something about it.

Sound Advice

We are all familiar with visual brand images, but have you ever considered audio brands as part of your image? Every brand has a visual image including their logo and color palette. These elements are often developed with a special consideration given to establishing an icon. Icons are a form of sensory trigger that immediately reminds the customer of a brand the moment they are exposed to it.

Color icons are UPS’s brown, ING Direct’s orange and Mac’s golden arches. Audio branding is a sound. Hearing it immediately makes you think of the brand exactly the same way a visual brand works. Great audio brands include Harley’s motorcycle sound, Intel’s notes, and the Hockey Night in Canada theme.

You don’t have to be a multi-national to take advantage of sound. Putting a few catchy guitar licks at the front end of any presentations you do and marry that with your web presence and you can start to familiarize your audience with a sound icon. With the advent of mobile marketing, a sound icon would be a very powerful introduction. Myself, I’m putting mine to use in a series of podcasts.

Join the growing list of savvy marketing and include the senses as triggers to successful marketing.

SBB Small Spark Contest 2010: Maximize Your Time

Maximize Your Time with Guest Bloggers

When you operate a blog, with or without the online business to go with it, it takes up a lot of your time. Readers want fresh content on a regular basis. Sometimes it is hard to keep up with their voracious appetite unless you have help.

Blogging Help

Seek out writers for your blog. Think of it as another writing project. If you are familiar with ghostwriting services, you can hire writers to write posts for you that you can then publish yourself. With this type of help, you are asking a writer or writing service, to provide you with content for your website or blog. The credit goes to you for the work.

Finding a guest blogger is different from outsourcing blog content. With guest bloggers, they are getting a chance to write for your blog but with the posts being credited to them. You’ve got a few options about how you approach a guest blogging situation.

1. You can look for an ongoing contributor who blogs on a regular basis for your blog. Some contributors will blog for free as long as you’re giving them credit and helping them with their own blog or website promotions.
2. You can hire a writer to write for your blog (this will require payment, especially if you’re looking to claim the content as your own). For a certain fee, you can assign them topics and ask that they write one or two blog posts per week. Usually one is enough unless you are truly busy and need more to fill the space.
3. You can ask other experts in your field to post occasionally to help relieve some stress from having to post yourself all the time. Most of these guest bloggers will oblige and do not require any more than a link or two to their site or products in their posts.

Benefits of Guest Bloggers

Now, you can breathe a little easier. You want to keep your blog fresh and new but there don’t seem to be enough hours in the day at times. A guest blogger can take that pressure off of you so that you can devote your time to other needs:

• Marketing
• Networking
• Administrative Duties

As long as your readers stay happy, you can rotate a guest writer in and out to provide them with interesting content. Guests can also respond to reader comments and build a relationship of trust with your audience. If they have their own traffic from their sites, you have a chance to impress their readership when they come to read the posts. They can also browse your work and take an interest.

At the beginning, you may have to review posts and schedule their publication just until you feel comfortable with the writers and their styles. Once you see they do a good job, let them publish their posts immediately or schedule them without your help. This will go a long way in saving you time.

The first time that you don’t have to write several blog posts over the weekend or in your wee spare time, you won’t want to go back. How long a writer will blog for you depends on your needs, but the extra time may lead you to make it an ongoing thing.

Besides the fact that you are benefiting, so is the guest writer. They gain a reputable forum for their work, possible networking opportunities and greater visibility.

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