When we speak in front of an audience, what is it we are saying about ourselves?
You have to agree that speaking in public involves many dynamics. We have witnessed all styles of presenting. Some out there use a script, while others do not. Many speakers use props, side men and games. Do you like a podium or do you opt for a lapel mike? What about support materials such as presentation graphics? Do you have follow-up products to distribute or sell? Do you position yourself as a paid presenter or do you use speaking engagements as a marketing exercise to gain new leads?
What ever your intention, it is important that you look at the entire picture when you are presenting to your intended audience. Whether your audience paid to be there or not, you are using their time which is valuable. They have taken the time out of their busy schedules to hear what you have to say and hopefully they can get some tip as to how they might make more money from what you have to say. If you are going to present as an expert in your field you have to present that image also.
One successful technique for engaging an audience is:
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I just returned from a conference, which had over 100 exhibitors in the exhibit hall. In over 20 years of both attending and displaying at trade shows, I marvel at how badly many companies manage the opportunity to promote their brand. Here are a few tips for more effective branding on the exhibit floor:
