How to Design an Effective Opt-in Page

How to Design an Effective Opt-in Page

Sometimes called a squeeze page, designing an effective opt-in page is an important part of converting all your traffic from leads to customers. If you don’t have a high converting squeeze page, you’ll miss out on a lot of new customers no matter how much traffic is sent your way. Target the Right Audience If […]

Choosing the Right Colors for Your Website

Choosing the Right Colors for Your Website

Designing a website that works well and appeals to your audience can be a difficult task if you don’t know where to begin. There are so many schools of thought about what the right color is for a particular type of website. Colors evoke emotions, and you want to be careful about which emotions you […]

8 Steps to Creating a Compelling “About Us” Page

8 Steps to Creating a Compelling “About Us” Page

When someone clicks through to your “about us” page they’re looking to connect to you in a completely different way than if they click on any other page of your website. They are genuinely seeking to know how your company can solve their issues or fulfill a promise made. They want to see what makes […]

5 Ways to Pick a Great Domain Name That Fits Your Brand

5 Ways to Pick a Great Domain Name That Fits Your Brand

Picking a great domain name that fits your brand is an important business decision. Likely, up there with some of the most key decisions you’ll ever make, and one you may be stuck with for a long time. Therefore, it is important that you take the time to give domain naming some thought before you […]

How to Write Effective Product Descriptions to Capture More Sales

How to Write Effective Product Descriptions to Capture More Sales

Understanding Your Sales Model For all the talk about the best ways to shift traditional sales models and techniques to the online world, there’s one important aspect you always need to keep in mind. In contrast to a traditional brick and mortar store, an online customer can’t really look at the product you’re selling – […]

11 Important Success Strategies for Small Business Owners

11 Important Success Strategies for Small Business Owners

There is a seemingly endless supply of advice for small business owners to follow on their path to success. Here are 10 of the most important ones (and a few inspirational quotes from successful business people to back them up): 1. Be Nice. Being a business owner doesn’t mean you can put your manners on […]

Balancing Design, Branding and Selling More Stuff on Your Website

Balancing Design, Branding and Selling More Stuff on Your Website

Make no mistake about it – the design and branding elements of your website matter. Without a quality design you’ll lose potential customers, as new visitors quickly click away from your site. And without strong branding elements it will be difficult for visitors to remember your site once they leave it. Design and Branding Support […]

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