The Power of Anecdotal Differentiation
What sounds better during a sales pitch: 1. We help businesses improve their bottom line. 2. We helped XYZ company
Blog, Branding, Communication, Employer Branding, Marketing
Beginners, Branding, Business
8 Ways to Differentiate your Small Business
We have all heard the word differentiate before, but… 1. What does it really mean? 2. How does it really
Branding, Business, Marketing
Me-Too Positioning gets you Nowhere in B2B Marketing
The other day I was speaking with a prospective B2B software client who needed to better differentiate itself in its
Marketing
Keys to Small Business Sales Success
A small business constantly worries about where its next client is coming from. Without dedicated sales people typically, most entrepreneurs
Branding, Employer Branding, Marketing
B2B Branding with PowerPoint
Branding is an imperative in business today if you intend to make your company stand out from the crowd. Many
Branding, Business, Employer Branding, Marketing
The Power of Business Partnering
Regardless of the size of your business or the industry you operate in, aligning your business with complimentary organizations that
Branding, Business, Employer Branding, Marketing
Is Your Brand Brawn Enough?
A carefully developed brand is similar to a carefully sculpted physique. It must be honed and sculpted to meet desired