We have all heard the word differentiate before, but… 1. What does it really mean? 2. How does it really work? The term “differentiate” is defined by dictionary.com as “to form or mark differently from other such things; distinguish”. As a brand positioning specialist, I define “differentiate” as a means of distinguishing one’s business over […]
April 9, 2012 by
Getting Started with A/B Testing
A/B testing created quite a stir when it was first introduced as a viable testing method for optimizing websites or email copy. There is actually a lot to be excited about when it comes to A/B testing because it can get you actual results, even if you don’t have extensive experience in computer programming. You […]
March 26, 2012 by
How to Miss the Boat on LinkedIn
LinkedIn is a rapidly evolving social media platform that appeals more directly to business people than do Facebook and Twitter; specifically, business-to-business (B2B) possibilities. You undoubtedly know that. Most of those folks want to be successful with LinkedIn promotion and generate new leads, business, or career opportunities. What you might not know is how exceptionally […]
March 22, 2012 by
Customer Profiling and CRM
Do you know who your customers are? What do they like? How much do they spend with your business? How often do they use your services? What do they buy? These are all important questions, the answers to which can make a massive difference when it comes to maximizing the potential of your business. Customer […]
February 22, 2012 by
Private Consulting: Find Your Niche
What is the quickest growing business in America today? Consulting. Not only are there more small businesses than ever in American history forming, but an ever increasing number of those businesses are that of private consultants. Why is this? Is it the Obama economic plan? Has government developed these “new” jobs as is so often […]
February 10, 2012 by
How to Avoid Common Startup Mistakes with Your Business
So you’ve got an idea that you think could make a lot of money and you’ve decided to start a business. Maybe it’s even a great idea. Perhaps it’s so good that despite your lack of experience you’ve managed to interest some investors and possibly even line up a loan. Now what? If you went […]
January 20, 2012 by
Grow your small business with online appointment scheduling
There are more than 27 million small businesses in the U.S., and in this tough economy, the competition can be intense. As a result, online marketing is playing an increasingly crucial role for attracting and retaining customers. The first step to marketing your business online, of course, is to create a website. But then what? […]
