Publicity and Thought Leadership
As I sit typing this month’s newsletter article, I remind myself that all my subscribers are experts in what they […]
Branding, Business
Branding
Branding, Business
911 Branding
When it comes to branding – small businesses in general assume a lot. They more or less figure that if
Branding, Business
The Perils of Ignoring Your Brand
I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand
Branding, Business, Web Development
How Poorly Planned Design Kills Your Brand
A brand is one of the most amazing phenomenons in business. A great brand is a living, breathing specimen that
Blogs & Blogging, Branding, Business
The Vancouver Brand
Recently when the Vancouver Canucks lost the Stanley Cup to the Boston Bruins, several thousand “fans” went nuts in Vancouver’s
Branding, Business
Take The High Ground
One of the most interesting and powerful branding exercises that I facilitate with small businesses is to develop a positioning
Branding, Business
A 12 Steps To Building A Brand Arsenal
If you’re going to do battle for new business and strengthen your brand then you’re going to have to put