The Perils of Ignoring Your Brand
I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand […]
Branding, Business
Branding
Branding, Business, Web Development
How Poorly Planned Design Kills Your Brand
A brand is one of the most amazing phenomenons in business. A great brand is a living, breathing specimen that
Blogs & Blogging, Branding, Business
The Vancouver Brand
Recently when the Vancouver Canucks lost the Stanley Cup to the Boston Bruins, several thousand “fans” went nuts in Vancouver’s
Branding, Business
Take The High Ground
One of the most interesting and powerful branding exercises that I facilitate with small businesses is to develop a positioning
Branding, Business
A 12 Steps To Building A Brand Arsenal
If you’re going to do battle for new business and strengthen your brand then you’re going to have to put
Branding, Business
How To Make Your Own Economy
What are you doing to create your own economy? On the news and in the streets you hear stories of
Branding, Business, Marketing
Online Business Branding & Social Marketing – Are you maximising the Potential?
As members of the public we have a type of ‘banner blindness’ when it comes to corporate imagery. Our immediate