Ad Value or Add Value?
One of the first bridges to be crossed when launching or building a brand is advertising. How much time and […]
Branding, Marketing
Branding
Branding, Business
Does good branding influence toddlers?
You bet. Stanford University School of Medicine and Lucile Packard Children’s Hospital just shared snippets of a study that will
Branding, Business, Employer Branding, Marketing, Personal Branding
Effective Positioning Addresses Customer Needs
Often times companies get caught up in telling all about the bells and whistles of their products and services and
Branding
“It’s our Biggest Sale of the Season!!”
It’s wearying, listening to the tired and noisy pitches from auto dealers – is it not? Then, there is the
Branding, News
How does the “D” work for you?
Take a hard look at the brand logo pictured here. If you had to guess (and you do), what do
Branding, Business, Marketing
The Secrets to Bootstrap Marketing – Part 1
So you’ve opened your doors and you are up and running…now the fun really starts in terms of marketing. Now
Branding
Visual Branding: What message are you sending?
It is being said that design is being taken more seriously in today’s business environment. Design professionals are playing an