Your Brand Isn’t Just Communicated Visually
Once a company identifies their brand, they quickly move to communicating that brand to their marketplace. Excellent – just as […]
Branding, Business, Internal Projects
Branding
Blogs & Blogging, Branding
Collaborative Branding: Announcing BrandingWire
How do you harness a dozen creative marketing minds – most of whom have never met each other – into
Branding, Marketing
Don’t Be Afraid To Offend – It Could Be Your Best Marketing Decision
When General Motors came out with the Hummer H1, they caused quite a stir. Some consumers protested and journalists accused
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate
Branding, Business, Employer Branding, Marketing
How Off-Brand Thinking Will Cost You Money!
If you’re going to go through the process of analyzing and strengthening your corporate brand, one thing you must discover
Branding
Wave Your Brand Flag High And Proud
Remember when you were a kid and you had one of those flags on the back of your bike? It
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed
