The New Brand Benefit

The New Brand Benefit

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand, since there is no formal introduction yet, everything about you is essentially rumour at this […]

Factors to Consider When Picking a Bookkeeping and Payroll Services in Singapore

Factors to Consider When Picking a Bookkeeping and Payroll Services in Singapore

Bookkeeping and pay roll services: Bookkeeping and pay roll services are required by almost every company in Singapore, as accuracy in business accounting is necessary for its success. All types of businesses, need these services for their proper growth but they hire them as per their volume of work. Though big businesses may engage whole […]

Who Do You Think You Are?

As we head into the new year, do you have a clear understanding of your own personal brand? Are you aware of what the perception on the street is of you? Does your personal brand reflect consistently with your business brand? All good questions if you’re looking to go into the new year on a […]

How (and Why) to Build Employee Loyalty

How (and Why) to Build Employee Loyalty

Starting-up and maintaining a business isn’t easy, especially when the competition is breathing down your neck. That is why you need people you can depend on to have your back, to make the journey to success and to keep riding that wave. Your employees are your income protection. It doesn’t matter if you’re in production […]

What’s Your ROI With Branding?

What’s Your ROI With Branding?

Return on investment or ROI can be realized in any number of ways. As a starter, one good way is to have a look at the brand as it sits today – before the branding process. What ever that perception is, it’s the reality of the brand. Then when the process is complete – maybe […]

When Should A Company Re-Brand?!

There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time keeping up or as I like to say, “Following, not leading.” A common mistake you’ll see […]

Developing A World-Class Brand

If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It’s not just about customer service and brand awareness. It’s not that everyone knows your brand, it’s what their perception of your brand is. Here are 3 areas where a brand might drop the […]

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