What, Me Worry About my Product Name?
In the most recent edition of Inc. magazine, which arrived in my mailbox this week, I noticed a review of […]
Branding, Marketing
Marketing
Branding, Marketing
How Brand Centric Is Your Marketing Plan?
So often when I review the marketing plan for my clients, I often notice there is lack of connection between
Branding, Business, Employer Branding, Marketing, Personal Branding
The Branding Power of Business Networking
For this piece I am interviewing Chris Pareja, founder of B2BpowerExchange.com, a leads group for “true B2B business developersâ€. Chris
Blogs & Blogging, Branding, Business, Employer Branding, Internal Projects, Marketing
You’ve Got a Brand Strategy – NOW WHAT?
If your company has finally taken the initiative and taken on the task of developing a brand strategy then give
Marketing, Technology
The Secrets to Bootstrap Marketing – Part 2
So you’ve started out and the cash ain’t exactly flowing yet… So how do you get the message out about
Branding, Business, Employer Branding, Marketing
The Marketing Power of Success Stories
We often hear the phrase “prove it†in our daily lives. In the world of sales and marketing this “proofâ€
Branding, Marketing
Ad Value or Add Value?
One of the first bridges to be crossed when launching or building a brand is advertising. How much time and