Content Strategy Ideas That Work & Won’t Burn You Out

Chris Bennet of 97th Floor shares some wonderful content strategy ideas. The heart of the message – repurpose your content. Check out the presentation to see how he suggests doing it.

Have You Been Using Twitter The Wrong Way?

I have been using Twitter for a while now but never knew about this. Awesome tip from Gary Vaynerchuk.

Newsjacking: Your Path To Media Coverage?

Here’s an interesting presentation I came across. I’d never heard of the term newsjacking before but it’s pretty interesting. The slide shows you two examples although one is in French so if you don’t read French, you’re left with one example. It’s still pretty clear how it works.

In short, you do a soft pitch relating your solution to an event that is happening or developing. Then write your press release.

50 Stats That Could Change Your Marketing Direction

Very well done presentation here. What I find most interesting is the data on Mobile and Apps. To me, the message is loud and clear. Mobile integration is already a big part of consumer’s life. If mobile isn’t in your radar in some way shape or form you could be left out in the cold in just a few short years.

5 Steps For An Outstanding Presentation

Besides being a great presentation, I love how short and sweet this is on its own. Short is good.

I think #2 is not always possible but good to attempt to do when you can and #4 is probably my biggest challenge.

What is your takeaway from this presentation?

#2 Building Your Personal Brand Even When Your Domain Is Taken [Podcast]

Because we have to carry it throughout our lives, our names are so important to us. In real life, we may share the same name with others but online, only one person can hold that domain. So what happens when you try to register your own name and it’s taken?

SBBPodcast

In this podcast, we talk to Connie Ragen Green who found herself in that exact situation. Listen in to learn what she did about it, went on to build a super successful business with it.

Learn more from Connie through her 10K Laser Coaching Program.

How To Keep Your Stress Levels From Going Off The Rails

Stress concept - angry man with exploding head

There’s this guy named James. He runs a pretty successful business. It’s obvious James has a lot of responsibilities and is a busy man. Regardless, when you talk to him, he’s always positive, smiling and easy going.

Do you have a person like James in your life? It’s like no matter what he’s faced with in his business, he always seems to be calm and reasonable.
How do they do that and more importantly how can you?

The Eleventh Hour Should Be Spent Resting

For starters, don’t leave projects till the last minute. Some people claim that the pressure of a short deadline helps kick them in the butt. That may be true for a handful of short term smaller projects but in general, if you’re tackling anything large that affects your company for years to come. You’ll need all the time you can get.

Similarly, if you are planning a project, remember to build in some creep time. In everything you do there will always be creep time. People get sick, families pass on, computers crash, nature unleashes its fury. I always like to plan for 20% extra creep time just in case. It’s not a scientific amount. Just what works for me.

Take Care of Yourself

Eat well. By this, I don’t just mean eat good (but unhealthy) foods. This is a challenge for even the best of us. Let’s be frank, some of the most unhealthy foods are so good! Yet, our bodies are designed to function best with good fuel. You might have to change your habits. What you gain on the other hand would be much more than reduced stress.
Along with eating right comes exercise. It is rather amazing how much a mere 20 minutes of exercise can do to clear your mind – and you’ll sleep better too.

Distractions Not Allowed

Do what you can to reduce distractions like gossip and toxic people. If you have staff who are constantly negative or vicious to others it is probably best you have a good chat with them. Hire only people who fit with your company culture. This isn’t always apparent in someone so take your time it’s easier to hire well than to fire someone.
Don’t take part in any gossip – at all. As a leader it is not acceptable. If you hired well in the first place, this shouldn’t even be an issue.

Being Realistic

Are you realistic with your expectations? If you know you have company coming and have a long list of things to prepare, don’t schedule a major launch right before. It’s not fair to your visitor for them not to get your full attention.

If you or your team don’t have enough knowledge to complete the project well, consult an expert or hire contractors. It’s a good thing to learn new things but only do that when you have time on your side.

You Make Me Feel Like Dancing

Listen to music that lifts your mood. It sounds bizarre but it works. Music can invoke powerful emotion and some swear by classical music to help them focus. No matter what your taste, if you are tackling a particularly unpleasant task, load up your music player with the music that makes you want to get up and dance.

Your music might be distracting for others who don’t share your tastes so one way is to simply put on your headphones. This is even better as it signals to others you are unavailable and can help drown out other noises.

Your Turn

What would you do now? Hopefully more than leave this page and move on to the next juicy article. Pick one – any one – of these suggestions and try it. You owe it to yourself and your family to be more relaxed and happy.