Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
January 18, 2015 by
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using advertising channels such as bill boards, transit, radio, TV and public relations. Once a consumer got wind of the brand that […]
September 29, 2014 by
Online Advertising How To Crash Course
To grow, every business needs new leads and new customers. Without a steady incoming flow of new customers, you would hit a plateau and eventually decline. There are different ways of achieving that but the quickest is to advertise. Doing it online means you get results faster. So how do you do it? Read on […]
June 27, 2014 by
The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand, since there is no formal introduction yet, everything about you is essentially rumour at this […]
July 19, 2013 by
My Self-Investment = Self-Confidence Rant!
I’m always trying to find ways to improve on what I do. I do a lot of reading, I reach out to people. I’m continually looking for great opportunities to get my message out there. I recently launched my new website that I had ported over to WordPress. Now my blog is within my site […]
October 19, 2012 by
Get Your Expertise Out There
We are all experts in something. You might be humble in your discussion of your expertise, but be assured that you ARE an expert. I think that it’s imperative, that you share that expertise with your audience and allow them to benefit from with their exposure to you. October has been a good month for […]
July 18, 2011 by
Exhibiting Your Small Business – Why Exhibition Stands Make Sense
Why should a small business invest in an exhibition stand? The costs can seem prohibitive. However, those businesses that present themselves to the public not only earn back everything they put into the exhibition stand, but they generate tremendous amounts of potential revenue. In any business, retaining customers is essential, but creating new ones is […]
