Many of you may be aware that Google has launched a new service for websites called Google Lively – a lightweight competitor to Second Life.
As this popped up, many marketing bloggers online have begun talking about how this might be relevant for for marketing purposes. I can’t say I have ignored it. In fact, I want to know – do you have any ideas for marketing and branding on Lively?
While Lively creates a similar experience to Second Life, it uses websites as a platform rather than purpose built software.
What Google Lively is About
It’s a platform for people to interact with one another when they visit their favourite websites. I think Niniane Wang (the creator) sums it up best on the Google blog:
“…to express yourself with and without words, and to do this in the places you already visit on the web.”
Can you imagine using your avatar in a 3D room to read the content of your favourite websites? This may be just one reality made possible with this new platform – and for those looking to connect with customers, it could be a dream come true.
Marketing on Google Lively
I’ve had a bit of a play around on it, and I’ve found a couple of features which I think could be very useful for any businesses looking to use this service. Currently you can:
- Promote Your Youtube Videos
- Post Links back to Your Site From Objects
- Place Your Room on Your Website to Engage Visitors
- Allow Users to Experience Your Brand First Hand
In the future I suspect you will be able to:
- Contribute Objects, Room Shells and Wardrobes
- Put RSS Feeds into Rooms
- Place Advertising in Rooms
- Program Events to Run
- Buy & Sell Objects, Clothes, Rooms and Shells
Could you imagine the worth of a room which attracts 10,000 people daily?
Are There More Marketing Applications?
Google is busy testing a number of initiatives to make the web into a more social place. Just take a look at what Google has under their belt:
With all these projects working together, I suspect Lively will become a lot more popular. Especially as it matures and Google opens the doors for innovation through APIs and what not.
What Marketing and Branding Opportunities Can You See on Lively? Discuss…


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