Posts filed under Marketing Category

« Previous Entries
Next Entries »

Please Don’t Ignore Me

Drew McLellan Written by Drew McLellan
on June 6th, 2008 / 5 Comments / Print this

Nearly 70% of business lost in America is lost due to post-sales apathy.
Amazing isn’t it? We spend all this time and effort luring them to our business. We seduce them on the sales floor. We listen attentively to their problem and help them find a solution. We gave them a fair price. We smile and [...]

How to Crack the Opportunity Puzzle?

Ed Roach Written by Ed Roach
on June 2nd, 2008 / 4 Comments / Print this

I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that [...]

How Much Should You Budget For Marketing?

Drew McLellan Written by Drew McLellan
on May 26th, 2008 / 4 Comments / Print this

This is one of those questions that business owners wonder about, but aren’t sure who to ask. And yes, you should have marketing in your budget. It’s not a “wait until a good opportunity comes along” sort of thing.
If you budget for marketing and create an actual plan - you are 95% more [...]

Do You Have A Magical Brand?

Ed Roach Written by Ed Roach
on May 20th, 2008 / 3 Comments / Print this

I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men and woman walking in public wearing [...]

ORFF - How To Focus Your Communications Part 2

Sean M Kelly Written by Sean M Kelly
on May 17th, 2008 / Leave a Comment / Print this

What does ORFF stand for again? O- objectives; R- Rapport; F - Feedback; F - Flexibility;
So what about rapport? Firstly its highly important to ask yourself - what is rapport and how do you know when you’re in rapport with someone?
Raport is achieved when two people are communicating openly and with ease. When we’re in [...]

Pay Per Click (PPC)-Why You Should Care?

Jeff Paro Written by Jeff Paro
on May 16th, 2008 / 5 Comments / Print this

If you aren’t actively marketing for local search prospects, you are missing out big time.
With close to 300 million searches per day, there is no denying that people use search engines. But do they use them when looking for local products and services?
There is an abundance of public data suggesting that as high as 80% [...]

« Previous Entries
Next Entries »