Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved
Your brand is this – your brand is that. Some would have you believe that your brand is this OR
If you’re out there selling something – stop it right now! Stop selling and start branding. Your brand has a
There was a time when you started a business and the first thing you did after putting up the shingle
Over many years a business’s brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to
When companies of any size spend money they expect (or at least) hope to get a rerun on that investment.