Your Brand Is More Than The Obvious
A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands
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The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process.
Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be
How To Make Brand Difference Sell For You.
I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt
Branding, Business, Communication, Marketing
The Convenient Entrepreneur
[Entrepreneur] according to Webster’s dictionary one who undertakes a business venture, taking both control and risk. I would add to
How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors.
Start Your Conversation with Confidence.
I just returned from a successful workshop in San Diego where I facilitated (with a friend Marcia Hoeck). We were