Get Your Expertise Out There
We are all experts in something. You might be humble in your discussion of your expertise, but be assured that
We are all experts in something. You might be humble in your discussion of your expertise, but be assured that
Has your competition ever accurately described what you do to a potential customer? My guess is not so much. Most
When ever I sit down with owners of companies it is inevitable that the question arises, “When will branding help?”
Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing.
• You use many inconsistent color schemes in your promotional materials. • You don’t always use your logo in your
I’m struck lately by large companies who say one thing but clearly speak out of the other sides of their
As I sit typing this month’s newsletter article, I remind myself that all my subscribers are experts in what they