The Scent of a Brand: Finding Your Brand’s Essence
Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there […]
Branding
Branding
Blogs & Blogging, Branding, Business, Employer Branding, Marketing
Do what I tell ya, and nobody gets hurt!
If you took a gander at my last article outlining the fifteen things to watch out for regarding your brand,
Branding, Business, Marketing, News
Re-Branding Chrysler
It’s been high up in the news columns of late – the U.S. car company Chrysler is being split off
Branding, Business, Employer Branding, Marketing, Personal Branding, Technology
A Little PR Can Go a Long Way Toward Branding Your Business
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve
Branding, Business
Your Brand From Your Customer’s Point Of View
We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a
Business, Marketing, Personal Branding
The Secret to Sustaining a Stampede of Customers
Always give more in use value than you take from anyone in cash value. This is the advice of Wallace
Branding, Business
How To Be Unremarkable
It’s doubtful that any small business owner sits down to compose his or her Business Plan, and starts the list