How To Increase The Sales Of Your Information Products
Especially if you are selling a professional service, you are probably aware of the importance of creating information products to […]
Blogs & Blogging, Branding, Personal Branding
Personal Branding
Branding, Business, Employer Branding, Marketing, News, Personal Branding
How to Develop and Leverage an Effective Press Release
A press release, when leveraged properly, can be a highly effective marketing tool for businesses of all sizes. Prior to
Branding, Business, Internal Projects, Marketing, Personal Branding
Public Speaking: How to put your best foot forward
When we speak in front of an audience, what is it we are saying about ourselves? You have to agree
Branding, Business, Personal Branding
Are You Running Your Own Race?
I love the story about the old African American woman who’s informed by someone that she should do this, and
Branding, Business, Employer Branding, Marketing, Personal Branding
IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed
