Is Your Brand Promise a Yawn?
Wondering which brand positions will guarantee you’ll just be one of the crowd? 1. Quality is job #1 2. The […]
Branding, Business
Business
Branding, Business, Marketing
Is Advertising About To Become Affordable? My Hunch Says… “Yes!”
I’ve got a hunch that the advertising rates bubble is about to burst. The average cost to advertise is absurd,
Branding, Business, Marketing
Your Branding Must Be Universal to Be Effective
With the ubiquity of the Internet today your brand must be universal and resonate across all geographic and cultural boundaries.
Branding, Business, Employer Branding, Marketing
Sell Your Business Faster With A Focused Brand!
You’ve decided that now is the time to sell your company. Sales are strong, debt is under control, you are
Branding, Business, Internal Projects
Your Brand Isn’t Just Communicated Visually
Once a company identifies their brand, they quickly move to communicating that brand to their marketplace. Excellent – just as
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate
Branding, Business, Employer Branding, Marketing
How Off-Brand Thinking Will Cost You Money!
If you’re going to go through the process of analyzing and strengthening your corporate brand, one thing you must discover