Effective Positioning Addresses Customer Needs
Often times companies get caught up in telling all about the bells and whistles of their products and services and […]
Branding, Business, Employer Branding, Marketing, Personal Branding
Marketing
Branding, Business, Marketing
The Secrets to Bootstrap Marketing – Part 1
So you’ve opened your doors and you are up and running…now the fun really starts in terms of marketing. Now
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of Writing With Brevity
I come from the world of Public Relations, which I believe is all about succinct, clear communications to external audiences.
Branding, Marketing
How Can Branding Help You Avoid A Bad Customer?
Most bad customers are not really bad customers. They’re just bad customers for you. They’re a bad fit. And it’s
Branding, Business, Employer Branding, Marketing
Customer Service Branding: How bad can be great!
There are times when things just don’t go according to plan. We’ve all been there. Perhaps you’re experiencing it right
Branding, Marketing
Getting Your Brand Recipe Just Right
Did you know that Sylvester Stallone was considered for the role of Han Solo in Star Wars? Can you imagine
Business, Marketing
Why Listening Is The New Marketing Leadership
So you’ve gone into business, and you’ve got it up and running and everything is going well. You’ve started to