How to Design an Effective Opt-in Page
Sometimes called a squeeze page, designing an effective opt-in page is an important part of converting all your traffic from […]
Marketing
Marketing
Branding, Marketing
Appearing To Do The Right Thing is The Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social
Marketing
8 Steps to Creating a Compelling “About Us†Page
When someone clicks through to your “about us” page they’re looking to connect to you in a completely different way
Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be
Marketing, Products & Services
How to Write Effective Product Descriptions to Capture More Sales
Understanding Your Sales Model For all the talk about the best ways to shift traditional sales models and techniques to
Branding, Business, Communication, Marketing
The Convenient Entrepreneur
[Entrepreneur] according to Webster’s dictionary one who undertakes a business venture, taking both control and risk. I would add to
Marketing
5 Metrics to Make Your Digital Marketing Outperform
A confusing state that pre-occupies the mind of small business owners is whether to direct or not to direct their