5 Signs it’s Time to Sell Your Business

5 Signs it’s Time to Sell Your Business

There comes a time in almost any business where you want to retire or move on to another product and the thought of selling comes to mind. But, how do you know when the right time to sell your business is? How do you know when to do it so that you can maximize your […]

How To Stop Selling and Start Educating.

How To Stop Selling and Start Educating.

I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers. On the surface it would appear that selling is a crucial first step. “Selling” is a difficult skill for many […]

Online Advertising How To Crash Course

Online Advertising How To Crash Course

To grow, every business needs new leads and new customers. Without a steady incoming flow of new customers, you would hit a plateau and eventually decline. There are different ways of achieving that but the quickest is to advertise. Doing it online means you get results faster. So how do you do it? Read on […]

You Will Be Shocked When You See These Landing Page Test Results

You Will Be Shocked When You See These Landing Page Test Results

Many of us (even strong willed entrepreneurs, sometimes) wish for someone to simply tell us what works, what to do, where to go. It’s not because we are lazy – although it could be the reason sometimes. No, I personally believe it’s not our character flaw but our human nature. When we get overwhelmed and […]

How to Design an Effective Opt-in Page

How to Design an Effective Opt-in Page

Sometimes called a squeeze page, designing an effective opt-in page is an important part of converting all your traffic from leads to customers. If you don’t have a high converting squeeze page, you’ll miss out on a lot of new customers no matter how much traffic is sent your way. Target the Right Audience If […]

Appearing To Do The Right Thing is The Wrong Thing in Branding

How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to know they love them. They expend a great deal of time and money trying to convince the great unwashed […]

8 Steps to Creating a Compelling “About Us” Page

8 Steps to Creating a Compelling “About Us” Page

When someone clicks through to your “about us” page they’re looking to connect to you in a completely different way than if they click on any other page of your website. They are genuinely seeking to know how your company can solve their issues or fulfill a promise made. They want to see what makes […]

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