Question: Why? Answer: Why Not!
During our college years, many of us probably heard the urban legend about the final exam that had only one […]
Business, Internal Projects, Marketing
Marketing
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed
Branding, Business, Marketing
Marketing And Selling Your Events Online
A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used
Branding, Business, Marketing, Personal Branding
Why “Differentiate” is a Dirty Word
The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our
Blogs & Blogging, Branding, Business, Employer Branding, Marketing
Here’s How To Make Great Sales Even Better!
The economy is chugging along nicely. Your sales are up, customers are happy and your company’s productivity is outdoing itself.
Business, Marketing
Forget the question…Change your answer!
For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and
Business, Marketing
Three Degrees of Separation for Creating Customers for Life
The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more