Is Your Positioning Statement Confusing Your Customers?
Does your company follow a broad or narrow strategy in regards to your positioning statement? The difference between a broad […]
Branding, Business, Marketing
Marketing
Branding, Business, Marketing, News, Personal Branding
Roger Clemens Is No Longer A Player, He’s A Product
I’m starting to sound more and more like a bitter 90 year old who longs for “the good ‘ole days.”
Branding, Business, Marketing
Drowning In Competition? – Here’s Your Lifeline
We all joke about taking out the competition. Today, for a lot of us competition is global too. Our customers
Branding, Business, Employer Branding, Marketing, Personal Branding, Uncategorized
Should You Brand Yourself or Your Business?
With all of the excitement of starting a small business we sometimes don’t think far enough ahead to make long-term,
Branding, Business, Marketing
Has Your Brand Graduated From Kindergarten, Yet?
Me too, me too, me too… is a common phrase heard in kindergarten and in today’s business world. I firmly
Marketing, SEO & SEM
This Guy Is Responsible For My Small Business Having A Number One Google Ranking
Many years ago I launched my first serious small business, BetterEdit.com. For the first few years it was a tough
Blogs & Blogging, Branding, Business, Employer Branding, Marketing, News, Technology
Promote Your Brand With An Online Ecosystem
Effective brand communication starts and ends with integration and differentiation. I’ve already talked a lot about differentiation, so now I’m